MASTER’S DEGREE IN SCOUTING APPLIED TO FOOTBALL DESIGNED BY SPORTS DATA CAMPUS AND SEVILLA FC, WITH THE COLLABORATION AND CERTIFICATION OF UCAM, FOR SPORTS DIRECTORS, SCOUTS AND FOOTBALL DATA ANALYSTS.
The creation of a data-driven sports management team in the 21st century is one of the main pillars on which a football club must be based in order to seek competitive advantages, make better sporting decisions, save costs and gain efficiency. The sporting director is not the only key figure in a sports management team, as scouts and other analysts are also essential in the processes of talent detection and the production of rapid, in-depth reports for the club.
To this end, data has now become an essential ally that must be present at all levels of a sports management team in order to make it data-driven. The combination of knowledge of the game, the ability to objectively place the team and its players in a given context, and the use and exploitation of data to aid decision-making means that today’s sports management teams are changing the way they work, combining and seeking the essential balance between observation of the game and the scientific use of the infinite amount of data available, both historical and new, generated in the daily activities of the team and the club.
SPORTS DATA CAMPUS, SEVILLA FC AND UCAM
Big Data applied to football scouting
In this new ecosystem, knowing the sources of data acquisition, mastering the technologies and languages for its processing, handling Business Intelligence visualisation tools, knowing the main Machine Learning models and producing professional reports, based on in-depth knowledge of the game and data, are skills that clearly differentiate some scouts from others today.
For this reason, the Master’s Degree in Scouting Applied to Football from Sports Data Campus and Sevilla FC, certified by the most prestigious sports university, UCAM, was created with the aim of providing sports directors, analysts and scouts with Big Data methodologies, instruments, languages and tools to carry out their work in the most optimal way possible; and thus be able to adapt to the increasingly professionalised, demanding and constantly evolving competitive environment of football, acquiring, throughout the Master’s programme, the necessary skills to excel in their field of activity.
Data has become an essential ally that must be present at all levels of sports management in order to make it data driven.
To achieve this, the various subjects of the Master’s degree will be taught by the most renowned professionals in the world of data applied to football and sports management, including: Ramón Rodríguez Verdejo (Monchi), General Sports Director of Sevilla FC; Víctor Orta, Sports Director of Leeds United; David Sáez, CEO of Sports Data Campus; Pablo Sanzol, Performance & Data Analyst for professional football; Ramón Vázquez, Performance Analyst for Sevilla FC’s first team; Antonio Fernández, Technical Director at Cádiz CF; Mikel Gandarias, Data Analyst and Scout at RCD Mallorca; José Rodríguez, Performance & Data Analyst with experience in the Danish Superliga and the UEFA Champions League; Isidre Madir, Performance Analyst for Javi Gracia’s coaching staff; Fran Lorenzo and Augusto Rammauro, performance analysts at Peñarol; Miguel Torrecilla, Sports Director at Real Zaragoza; David Fombella, Academic Director of the Master’s Degree in Sports Big Data at Sports Data Campus; Lucas Bracamonte, CEO & Data Analyst at BI-Sports; Javier Fernández, mathematician and Data Scientist at Capgemini Engineering; Alber Fenoll, Performance Analyst with experience in La Liga.
Similarly, students will be able to enjoy numerous MasterClasses that will give them a 360-degree view of the industryand the essential aspects surrounding the use and exploitation of data in the world of football, as well as meeting face-to-face with the leading figures in the industry and the clubs.
Similarly, students will be able to enjoy numerous MasterClasses that will give them a 360-degree view of the industry and the essential aspects surrounding the use and exploitation of data in the world of football, as well as meeting face-to-face with the leading figures in the industry and the clubs.
The MasterClasses, related to sporting aspects, will be taught by elite football professionals such as: Pablo Blanco, Director of Sevilla FC’s youth academy; Víctor Mañas, Analyst at Villarreal CF; Jesús Olivera, Head of Scouting at Sevilla FC; Elías Zamora, Chief Data Officer at Sevilla FC; Miguel Ferreira, Data Analyst at Sporting de Portugal; Miguel Ángel Muñoz, Performance & Data Analyst at Watford FC; Cristóbal Fuentes, physical trainer at Internacional de Porto Alegre in 2021; Carles Cuadrat, professional coach and Indian Super League champion in 2020; Anselmo Ruiz de Alarcón Quintero, Data Analyst at Athletic Club; Lucas Alcaraz, professional coach; Sergio Fernández, Sporting Director at Deportivo Alavés; Pepe Conde, fitness coach at Sevilla FC; Marcos Abad, goalkeeping coach at Leeds United; and Arkaitz Mota, Scout-Analyst for teams such as Real Madrid CF, FC Barcelona and Aspire Academy.
Similarly, students will be able to enjoy MasterClasses with leading figures in the Big Data Applied to Football industry, including: Roberto López del Campo, Head of Research at Mediacoach LaLiga; Nicolas Evans, Head of Football Research & Standards at FIFA’s Football Technology Innovation Division; Chechu Fernández, KAM Spain at Opta Stats Perform; Salva Carmona, CEO of Driblab; Stalin Santillan, Representative at Instat; Montse García Bea, Elite Executive Account at Hudl & Wyscout; Borja Gómez, Director of BePro Spain; Enrique Salvatierra, Director of Besoccer Pro; Rafael Espino, Director of Operations at Humanox; James Barber, SBG Director of Software Sales; Nicolas Miranda, Sports Scientist at Catapult Sports; Sara Carmona, Data Analyst at You First Sports; Carlos Domínguez, Sales Manager at Nacsport; Sebastiaan Pot; Rubén Saavedra, CEO of Métrica Sports; and Sebastian Pot, from SciSports.
Statement in Spanish: https://sportsdatacampus.com/sports-data-campus-sevilla-fc-y-ucam-lanzan-un-master/