8th Edition
25.03.25
to 30.03.26
In English
100% online
MASTER’S IN BIG DATA APPLIED TO SCOUTING IN FOOTBALL
Do you want to train at the leading Campus in Big Data and Advanced Analytics applied to football? The best Sporting Directors, Scouts, Data Analysts, and Technical-Tactical Analysts from the ELITE are waiting for you to build the path together.
The construction of a Data-Driven Sporting Direction in the 21st century is one of the main pillars on which a football club must rely to make better sporting decisions, reduce costs, and increase efficiency. The role of the sporting director is not the only key figure in a sporting directorate; scouts and other analysts are fundamental in identifying talent and producing quick, in-depth reports.
For this purpose, data must now be a crucial complement, professionally implemented across every level of a Sporting Direction. Furthermore, the use of Business Intelligence visualization tools, knowledge of Machine Learning techniques, and the creation of professionalized data-based reports are, today, completely differentiating factors in the role of a scout.
The Master’s in Big Data Applied to Scouting in Football trains sporting directors, analysts, scouts, coaches, and fitness trainers in the football field to perform different roles within the football world, providing them with the tools to adapt to the demanding and ever-changing environment that comes with practicing this sport.
This university postgraduate program equips all participants with the necessary skills to work in a highly professional manner in the fields of Big Data and Advanced Analytics, in such a demanding and professionalized area as the Sporting Directorate of a football club.
IN collaboration WITH:
If you’re here, it’s because you want to be part of the elite football scouts. Let us tell you the reasons why you should take the leap:
Because you are the most important thing to us.
Because we want the best for you and we work tirelessly to help you achieve it. That is our main goal, and with that, everything becomes much easier.
Because we KEEP PAVING THE WAY for the professionalization of Data Analysts in Football.
Because we were the first to create the first Master’s in Sports Big Data, in Spanish, in the world, and we are back with the first Master’s in Big Data Applied specifically to scouting and analysis in football, with the guidance of key figures in the field, such as Monchi and Víctor Orta, in direct collaboration with Sevilla FC and certified by UCAM. An unmatched pride for us.
Because it is a Master's designed BY and FOR professionals, or for those who aspire to be one day, within the world of professional football.
Because it is a Master’s designed by and for professionals, or for anyone who wants to pursue this career one day. With a methodology that adapts to and considers the professional and personal reality of each student, making it as easy as possible to follow the program: tutorial system, both synchronous and asynchronous, 24/7 community through debate forums and questions on the platform, WhatsApp, live tutoring, customized group tutoring, work groups, and a large academic team at your service… all fundamental to making your learning process as smooth as possible. You will never walk alone 😉
Because, in just over two years, more than 800 PROFESSIONALS from the top clubs around the world have trusted us. Click the + and find out which ones.
Because, in the 6 editions held so far, students, professionals, and analysts, as well as members of coaching staffs from the top football clubs around the world, have trusted us, trained with us, and continue to do so, both nationally:
Real Madrid, Atlético de Madrid, FC Barcelona, Sevilla FC, Real Betis Balompié, Levante UD, Deportivo Alavés FC (men’s and women’s), UD Las Palmas, Villarreal, Granada, Celta, Athletic Club, Cádiz, Valencia, Elche UD, Eibar, RCD Mallorca, SD Huesca (women’s), CD Leganés, Sporting de Gijón, Zaragoza, Albacete, Rayo Vallecano (women’s), Madrid CFF (women’s), Spain National Football Team…
As well as internationally:
Paris Saint Germain, Leeds United, Tottenham Hotspur FC, West Ham, Watford, Sporting Clube de Portugal, FC Porto, River Plate, Boca Juniors, Newell’s Old Boys, Independiente del Valle, Atlético Peñarol, China National Team, Internacional de Porto Alegre, Club América, América de Cali, Cruzados de Chile, Club Celaya, Guangzhou Evergrande, Vélez, Nancy…
Also, from Basketball:
Monbus Obradoiro, Valencia Basket, Argentina National Basketball Team, China National Basketball Team, Perfumerías Avenida…
And from other top-level sports:
Spanish Athletics Federation, Logroño Handball, Veszprem Handball, Alcobendas Rugby, Spain National Field Hockey Team (both men’s and women’s), UPCN Volleyball…
And the best part is what we are building together: Sports Data Campus and our students, faculty, and collaborators, the largest family of specialists in the application of Big Data and Advanced Analytics to sports: working on innovation, paving the way, and professionalizing the role of sports data analyst, a key profile in both the present and the future.
Because you will be able to enjoy MORE THAN 80 MASTERCLASSES with the most prominent professionals in the Sports Data world.
Because you will have access to more than 80 MasterClasses, which you can follow live or on-demand, to learn directly from the most prominent figures in the sports data industry and sports in general… and that will make you unique. Additionally, we regularly host international events, such as the Football Data International Forum (Wanda Metropolitano, January 2020), and the recent Sports Data Forum (Ramón Sánchez Pizjuán, February 2021).
Some of the professionals you will see in our classes and events include:
- Ramón Rodríguez Verdejo “Monchi” (General Sports Director at Aston Villa F.C.)
- Víctor Orta (Sports Director at Sevilla F.C.)
- Nicolas Evans (Head of Football Research & Standards at FIFA)
- Chechu Fernández (KAM Spain at Stats Perform)
- Roberto López del Campo (Coordinator of Mediacoach Project & Sports Research Area at LaLiga)
- Gabriel Picatto (Head Coach of Argentina National Basketball Team)
- Miguel Almeida Ferreira (Scout at Sporting Clube de Portugal)
- Lucas Alcaráz (Professional Football Coach)
- Víctor Mañas (Analyst in Unai Emery’s Coaching Staff at Villarreal C.F.)
- Manu Heredia (CEO at Besoccer and Besoccer Pro)
- Fran Camba (Statistical Analyst at Obradoiro CAB)
- Carles Cuadrat (Champion of the Indian Super League 19/20 with FC Bengaluru)
- Pablo Sanzol (Head of Analysis Department at Deportivo Alavés)
- Jóse Rodríguez (Data and Performance Analyst at FC Midtjylland)
- Anselmo Ruiz de Alarcón (Data Analyst at Athletic Club)
- Fredi Martin (Assistant Coach at China National Football Team)
- Toni Caparrós (Head of Health and Applied Sciences Department at INEFC Barcelona)
- Mikel Gandarias (Analyst at RCD Mallorca)
- Miguel Ángel Muñoz (Data Analyst at Watford F.C.)
- Raquel Romo (Coach at Perfumerías Avenida Women’s Basketball)
- Javier Bosch (CEO at Nagi Smartpool and NBN23)
- Jesús Botello Hermosa (Member of the Analysis Department at Real Betis Balompié)
- Silvestre Jos (Product Manager at Mediacoach, LaLiga)
- José Igner (First Team Scout and Youth Coach at UD Las Palmas)
- Marco Tamarit (HUDL Elite Executive Account, Spain and Portugal)
- Antonio Fernández Machán (Sports Director at Cádiz C.F.)
- Matías Conde (Data Insights Editor at Stats Perform)
- Jens Melvang (Senior Product Manager at Stats Perform)
- Salva Carmona (CEO at Driblab)
- Montse García Bea (Elite Executive Account at Hudl-Wyscout)
- Stallin Santillán (Scouting and Development Expert at Instat)
- Fernando Gutiérrez (Team Leader of Live Data Soccer at Opta Sports)
- Nicolás Miranda (Sport Scientist at Catapult Sports)
- José Pedrosa (Professional Footballer, who has played in 14 leagues)
- Rubén Saavedra (Co-Founder and CEO of Métrica Sports)
- Daniele Trombetta (Sales and Account Manager at Stats Perform, Spain & Portugal)
- Carlos Domínguez (Commercial Manager at Nacsport)
- Sebastián Pot (Region Manager South & East Europe)
- James Barber (SBG Software Sales Director)
- Borja Gómez (Director at Bepro España)
- José González Rouzo (CEO & Co-Founder at Oliver)
- Jorge Lorenzo (Founder & CEO at Basketouch Solutions Spain)
- Paul Tenorio (Sports Journalist at Radio MARCA)
And many more…
Because among our regular collaborators are THE MAIN COMPANIES AND ENTITIES IN THE SECTOR
Because all our training programs are developed in collaboration with the most cutting-edge and representative companies in the sector:
Data Providers/Managers:
La Liga, Besoccer, Opta, Stats Perform, Mediacoach, Besoccer Pro, Instat, Wyscout, Nacsport, Hudl, Catapult, Oliver, Eric Sports…
Entities and Federations:
MARCA, FIFA, UCAM, IBM, Excellence Innova, Big Data International Campus, Instituto Nacional del Fútbol (INAF), Neodata Group, AFEDECYL (Association of Sports Federations of Castilla y León)…
Sports Analytics Companies:
Driblab, Bepro11, SciSports, Madribble, Humanox, NBN23, Proneosports, Your First Sport, SiFut, Graphex, Underdata, Métrica Sports, Bi-sports, Scout Basketball, Basket Solutions, Atenea, Analítica Sports, Big Data Sports, SBG…
Sports Clubs:
Real Sociedad SAD, Levante UD, Sporting de Lisboa (Portugal), Real Betis Balompié, Middlesbrough FC (England), Real Racing Club, Real Oviedo, UD Las Palmas, Sporting de Gijón, Cultural y Deportiva Leonesa, Club Atlético Celaya (Mexico), Real Club Pilar (Argentina), Obradoiro CAB, Almansa Baloncesto, Peñas de Huesca Baloncesto…
Because our FACULTY is TOP and MULTIDISCIPLINARY, composed of Data Scientists, Mathematicians, Statisticians, Sports Scientists, Artificial Intelligence Experts, Physical Trainers, Professional Team Coaches, and more.
Because our faculty is composed of top professionals from all disciplines (Data Scientists, Sports Scientists, Mathematicians, Statisticians, Artificial Intelligence Experts, Physical Trainers, Professional Team Coaches, Sporting Directors, Scouts…), working hand in hand with professionals actively engaged in top-tier clubs and sports organizations to provide you with cutting-edge, high-quality training.
Because we are committed to giving our students maximum visibility.
Because we are committed to giving our students maximum visibility for the work they do and share, both on social media (LinkedIn and X) and on our Marca.com blog, showcasing everything they learn and are capable of doing throughout the Master’s program, making them our best advocates.
In this Master’s program, you truly learn, and you can verify this firsthand by visiting our LinkedIn profiles, for example, where we share what our students contribute to the community.
Because our Master's Final Projects have REAL APPLICABILITY.
Because our Master’s Final Projects have real applicability, and both faculty and students, along with sports clubs and organizations, create synergies to ensure that the project’s outcome is fully utilized. In fact, many successful companies today have emerged within our community thanks to these synergies.
Because we are committed to entrepreneurship.
Because we are committed to entrepreneurship. Thanks to our “Sports Data Campus Family” philosophy, we foster the creation of some of the leading new companies in the Sports Data Industry during the Master’s program: Atenea (the company providing data services to AFA for all its Argentine leagues), UnderData, SIFUT, and more.
Because you can start your training tomorrow in our Pre-Master program and receive 4 additional CERTIFICATIONS COMPLETELY FREE (valued at €3,000), as a Master’s student.
Because you can start your training tomorrow. All of our students enjoy, from day one and completely for free, a Pre-Master program that prepares them to get the most out of our Master’s programs. We understand how valuable your time is and we want to help you make the most of it in the most efficient way possible, safely guiding you into the world of programming languages and Big Data technologies. This is the key that will make you a TOP Sports Data Analyst, acquiring skills and expertise that will place you above traditional analysts, making the most of data to create value and minimize errors in decision-making.
Throughout the Pre-Master program, you will receive 3 certifications, valued at over €3,000, for FREE. These certifications will not only teach you essential skills in game analysis, mathematics, statistics, programming languages like R and Python, and various visualization tools, but will also prepare you to fully enjoy the Master’s program.
Because you will always belong to this GREAT FAMILY, with all that it means.
Because once you enroll with us, your classroom will always be open, even after you finish the Master’s program, so you can stay up to date with the latest news, continue to be invited to new MasterClasses we organize, and keep benefiting from all the advantages of being part of the Sports Data Campus. When you become part of a family, you belong to that family forever 🙂
Because we have the best International Scholarship and Study Aid Program to help you achieve your professional dreams.
Because all of this, which may sound very expensive, is not, thanks to our International Scholarship and Study Aid Program, which you can benefit from directly. When requesting information, don’t forget to ask about the available scholarships, payment options, interest-free financing, and all the advantages we offer for you.
And because we never settle, we keep growing and moving forward for you and because of you.
And because we never settle, because we are highly competitive and believe that being the best requires us to embrace continuous improvement as a natural process. This drive for improvement can be seen in our events (Sports Data Forum), open and free OpenClass sessions, our training offerings, our social media profiles, and our YouTube channel… but above all, it is reflected in the pride we take in giving our best to train the best professionals.
Because strength lies in collaboration: we are proud of our ecosystem of collaborators.
OUR STUDENTS’ OPINIONS
We are very proud of each and every one of the students who have been part of Sports Data Campus, and who are now part of this great family.
Thank you all so much for your effort and your support! 🙂
Agustín Alabau
Máster en BD aplicado al Scouting en fútbol
aldo jaenes
Máster en BD aplicado al Scouting en fútbol
alfredo del río
Máster en Big data deportivo
antonio rodríguez
Máster en BD aplicado al scouting en fútbol
DIEGO RICO
Máster en BIG DATA DEPORTIVO
FELIPE ORMAZABAL
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
FERNANDO RUIZ
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
GABRIEL CANDA
Máster en BIG DATA DEPORTIVO
HEBER LAJST
Máster en BIG DATA DEPORTIVO
MARC MARCE
Máster en BIG DATA DEPORTIVO
MATTHIAS CLEIN
Máster en BIG DATA DEPORTIVO
MIKEL IRIONDO
Máster en BIG DATA DEPORTIVO
MOISÉS YUSTE
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
NICOLÁS ROMERO
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
PABLO BUENO
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
RAÚL FERNÁNDEZ
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
RAÚL FERNÁNDEZ
Máster en BIG DATA DEPORTIVO
MANUEL PAREDES
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
JUAN MANUEL SUÁREZ
Máster en BD APLICADO AL SCOUTING EN FÚTBOL
ANDRÉS SILVEIRA
MÁSTER EN INTELIGENCIA ARTIFICIAL APLICADA AL DEPORTE
3 CERTIFIED DIPLOMAS, COMPLETELY FREE, THAT YOU CAN START AS SOON AS YOU PRE-ENROLL, TO BEGIN DEVELOPING YOUR TECHNICAL SKILLS AND COMPETENCIES RIGHT AWAY.
DIPLOMA IN FOOTBALL ANALYSIS FUNDAMENTALS
Pablo Sanzol (Master’s in Sports Big Data and Analyst at Deportivo Alavés, a team in LaLiga Santander and one of the leading experts in Football Analytics) will teach you the essential concepts of Football Analysis, helping you gain knowledge and skills that will enhance your experience in the Master’s in Sports Big Data.
Diploma in Mathematics and Statistics Applied to Sports with R
Led by Javier Fernández (Mathematician, Data Scientist at Minsait by Indra, and Master’s in Sports Big Data), you will delve into the fascinating world of advanced mathematics and statistics applied to sports, developing essential and necessary skills that will make you unique.
Diploma in Advanced Sports Data Analytics with Python
Enjoy, alongside Luis Fernando Úbeda (Data Scientist and Master’s in Sports Big Data), the exciting world of Python, the most widely used language in advanced analytics applied to sports. You will start from scratch and progress step by step, acquiring programming skills naturally, which you will then leverage throughout the Master’s program.
WITH THE OFFICIAL CERTIFICATION FROM CATAPULT UPON COMPLETION OF THE MASTER’S PROGRAM
All students who participate in the specific sessions will receive an official certification that will qualify them to work with Catapult technologies.
Catapult is a sports performance analytics company, publicly traded on the Australian Stock Exchange, that provides performance technology to 2,970 teams across 39 sports in 137 countries. The company is headquartered in Melbourne, Australia.
THE ULTIMATE TRAINING PROGRAM THAT WILL REVOLUTIONIZE, THROUGH THE APPLICATION OF BIG DATA AND ADVANCED ANALYTICS, THE WORLD OF SCOUTING IN PROFESSIONAL FOOTBALL.
The objectives set throughout the Master’s program are as follows:
- Understand the role of the scout in sports management, as well as its organizational structure and implicit guidelines.
- Understand the metrics to apply based on the team’s playing style and the guidelines from the sports director to focus on talent detection.
- Equip students with the necessary skills for the computational and statistical handling of data with R and Python in scouting processes.
- Build, apply, and interpret algorithms for player search tailored to the club’s needs using Machine Learning techniques.
- Create and shape dashboards that will later be presented to members of a Data-Driven sports management team, as well as understand the specific functions of Business Intelligence tools.
- Expand knowledge in video analysis software that is most widely used in elite football.
- Develop and present detailed individual reports from both objective and subjective perspectives, accompanied by corresponding video analysis.
- Perform a comprehensive and ongoing development follow-up of youth players through Smart Data and different visualization tools.
Here is the translation of the competencies into English:
These are the essential competencies that, among others, the student will acquire after completing the Master’s program:
- The student will be able to understand the techniques of management, planning, and organization within a sports management department, as well as the methodology for making recommendations.
- The student will understand the variety of metrics provided by data suppliers, their meaning, and how to establish advanced descriptive relationships between them.
- The student will learn to apply Machine Learning techniques to the parameters set by a playing style model, relevant to the current squad or the one they intend to build.
- The student will learn how to program in Python and R for later application and interpretation of scouting analysis.
- The student will be able to develop their own interactive and public application in Python from scratch.
- The student will be able to analyze a team’s position within its competitive environment and interpret which player(s) would be most suitable to present to the sports management team.
- The student will learn to manage the filters and parameters of dashboards presented by combining multiple sports analyses into a single view.
- The student will be able to detect talent in different competitions, as well as interpret various types of individual, cumulative, and developmental analyses.
- The student will have the ability to work with matrices and understand how to convert eventing into data through various software tools.
- The student will be able to execute videos that validate a player’s objective information and showcase their main skills and playing patterns.
- The student will acquire sufficient knowledge to develop the scouting process in a professional youth club, as well as apply individualized training and comprehensive follow-up models.
- The student will understand the Smart Data aspect and the application of video analysis tools in youth football.
MODULE 1. Data at the Service of Sports Management. (3 ECTS / 75 HOURS)
Big Data has opened a transversal pathway for its optimal application to sports, particularly football. It has become a useful tool to strengthen the foundation of sports management. It is increasingly difficult to envision one of the most critical departments of a football club without the professionalized application of data. In essence, data serves as a fundamental pillar that helps optimize processes, identify talent in any competition, and minimize the element of luck.
- Big Data and Football
- Structure, Organization, and Planning of Football Sports Management
- The Basic Pillars of Sports Management
- Raw and Refined Scouting
- Profiles
- Negotiation
- Adaptation
- Data and Reducing the Element of Luck
- Youth Academies
MODULE 2. The Role of the Scout Under the Guidance of the Sports Director. (3 ECTS / 75 HOURS)
The scout is an essential cog without which sports management cannot function. However, it is the sports director who must establish the guidelines and steps to follow to achieve harmony that yields meaningful results in the scouting process. The scout follows the directives of the sports director and provides solutions to enhance the established strategy and identify potential players who fit the implemented playing style. Ultimately, the scout is responsible for creating visual and written reports to present to the sports director.
- The Scout in Sports Management
- Functions of the Scout
- Work Methodology of the Scout
- Real-World Examples of a Scout’s Role in Professional Football
MODULE 3. Data Providers and Open Data. (6 ECTS / 150 HOURS)
Football cannot be understood without data, as it is the best complement for decision-making. Data providers such as Wyscout, Opta, and Instat are essential for scouts and analysts within a football club to begin executing their analyses. They serve as the starting point, and this module focuses on selecting the appropriate performance indicators based on the set objective and their exportation. Additionally, the module will highlight the key differences between the providers and show their internal structure, as well as all the advanced possibilities they offer.
- Introduction to Data Providers
- Opta
- Scout74
- Instat
- Wyscout
- MediaCoach
- StatsBomb
- Statistical Portals
MODULE 4. Analysis Metrics at the Macro and Micro Level: Offensive and Defensive. (7 ECTS / 175 HOURS)
The explosion of Big Data in today’s world reaches and must reach the micro level. The scout must not only understand which data providers exist in the industry and how they work but also delve into the more technical aspects. An analysis or monitoring process is meaningless if the performance metrics or indicators to be applied are not fully understood. It is crucial to know what each metric measures and the scope it has when applied to analyzing a player’s performance, both offensively and defensively.
- The Importance of Data at the Micro Level
- Offensive Metrics: Concept and Interpretation
- Defensive Metrics: Concept and Interpretation
- Building and Focusing on Advanced Metrics
- Goalkeeper Evaluation Metrics
- Real-World Application of Scout Metrics
MODULE 5. Talent Detection with R and Python. (6 ECTS / 150 HOURS)
The importance of analytics is already a reality in the world of sports. The automation of processes and the development of algorithms will allow for better decision-making to achieve maximum benefit. With the programming languages R and Python, we will learn to use the most important languages in Data Science at each stage: data extraction, cleaning and preprocessing, and result visualization, as well as their application to use cases in the world of football.
- Introduction and Basic Programming with R
- Introduction and Basic Programming with Python
- Data Acquisition, Cleaning, Preprocessing, and Visualization with R and Python
- Data Analysis Applications with Python
- Introduction to Player Similarity
MODULE 6. Application and Interpretation of Player Performance through Machine Learning. (6 ECTS / 150 HOURS)
Machine Learning is a computational technique where the system can learn models based on examples rather than instructions. In the sports world, we are in the early stages, but there are many use cases applied to sports where the use of algorithms that detect patterns in raw data will make a difference.
- Introduction to Machine Learning
- Types of Machine Learning Algorithms
- Use Cases in the World of Football
MODULE 7. BI Visualization Tools for Technical Secretariat. (7 ECTS / 175 HOURS)
Sports management cannot be understood without interactive dashboards that provide objective and customized visualizations for the sports director. The scout plays a key role in creating personalized tools for the technical secretariat. Data visualizations allow for a high impact on decision-making, optimize time, and automate the entire process of capturing and displaying information. In a single view, the scout can identify which player or players are selectable and the metrics in which they excel, based on a series of preset filters and parameters. Additionally, through visualization tools, various statistical and descriptive relationships are built to adjust performance indicators by position coherently, as well as the design of in-depth individual reports.
- Introduction to Various Tools for Micro Data Analysis
- Introduction to Tableau: Elements, Resources, and Types of Charts
- Evolutionary and Cumulative Reports of Selected Players in Tableau
- Introduction to Microsoft Power BI
- Visualization of Game Events at the Micro Level in Power BI with Data from Opta, Instat, Wyscout, and Mediacoach
MODULE 8. Video Analysis Tools: NacSport, RT Software, Eric Sport, and Metrica Sports. (6 ECTS / 150 HOURS)
The objective aspect of analyzing a player’s individual performance is crucial, but the subjective viewpoint is equally important. To visually argue the player’s skills, abilities, and technical-tactical qualities, in-depth use of tools like NacSport, Eric Sport, and Metrica Sports becomes indispensable. The focus of this module is on individual player videos, as it is essential that these videos justify the patterns of play concluded from the data, both at the macro and micro levels. One of the often-overlooked aspects that requires careful attention is the environment surrounding the player being analyzed. Without understanding the team’s playing style, a significant amount of information is lost. Therefore, the team’s specific position in its competitive environment is another critical aspect that should be studied in the analysis of individual performance.
- Introduction to NacSport, Eric Sport, and Metrica Sports
- Methodology to Optimize and Enhance Tools
- Matrices and Transforming Eventing into Data
- Real-Life Video Analysis Cases
- The Team’s Situation in Its Competitive Environment
- Building Support for the Written Report
MODULE 9. Presentation of Individual Reports. (7 ECTS / 175 HOURS)
The format and structure of the individual report must follow fixed patterns in order to communicate and conclude with maximum precision how the player being studied is. The presentation of data, combined with subjective sections and their corresponding visual support, must be integrated in the most professional manner possible. Therefore, in this module, you will learn how to formalize individual reports and share them with the sports management team.
- Definition of an Individual Report within Professional Football Sports Management
- Theoretical Foundations Applicable to Technical Report Editing
- Report Models to Be Created and Their Characteristics
- Inclusion of Data in Technical Reports
- Real-Life Report Cases Along with Interactive Dashboards
MODULE 10. Youth Scout and Processes to Apply. (3 ECTS / 75 HOURS)
The youth academy is the cornerstone of any club project. The future of teams depends on having a solid structure and methodology, both in terms of coaches and scouting for recruitment. The role of the scout is crucial in youth categories and can even become the key to the club’s future development. Detecting not only talent but also players who can build a career within the club and foster a sense of belonging is an essential factor. In this process, technology is not as ingrained as it is in professional football, which is why the human eye and the knowledge of Smart Data will help minimize errors when monitoring players to be integrated into the youth academy’s technical staff.
- Mission and Importance of the Youth Academy
- Philosophy and Values of the Youth Academy
- Methodology in the Youth Recruitment Department
- Design of a Youth Monitoring Model
- Individualized Attention in the Process of Holistic Development
- The Clinical Eye and Smart Data
- Data Collection Systems in the Youth Academy
- Real-Life Recruitment Report Cases
Module 11: Final Master's Project (6 ECTS / 150 Hours)
The Final Master’s Project will involve selecting one or more of the topics covered throughout the course. It is recommended to follow a gradual and progressive approach similar to that of the Master’s program.
Objectives:
- Internalize what has been learned and developed across the ten modules, demonstrating an understanding of the proposed process.
- Understand data as a complement rather than an obstacle, enabling maximum optimization in decision-making.
- Gain insight into the structure, resources, and functioning of the main data providers in the football industry.
- Become familiar with general and advanced metrics offered by different data providers, covering both offensive and defensive phases.
- Learn how to design and execute algorithms for scouting using R and Python, ensuring interpretability and deriving insights for talent detection.
- Understand how to use Tableau and Microsoft Power BI, leveraging their resources to build custom dashboards and create evolutionary and cumulative reports.
- Acquire knowledge of youth academy processes related to scouting and apply Smart Data for their optimization.
Academic Direction
David R. Sáez
CEO at Sports Data Campus (ENIIT / Big Data International Campus)
CEO and Academic Director of Sports Data Campus. Director of ENIIT Innova IT Business School. Director of the Football Data International Forum. He has over 17 years of experience leading e-learning projects for top-tier companies.
José María Cruz
Head of R&D&I Football at Sevilla FC
Head of R&D&I at Sevilla Fútbol Club. Graduate in Law from the University of Seville. Master’s in Sports Law from the University of Valencia.
Pablo Sanzol
Head of Data Analysis at SD Eibar
Performance & Data Analyst. Head of Data Analysis at SD Eibar in La Liga. Former coach at the Sports Management Department of Cádiz Club de Fútbol. Double Graduate in Business Administration and Law from UPNA. Master’s in Sports Big Data from UCAM in collaboration with OPTA Sports. Specialist in Confrontational Structures from URJC. UEFA A Coach.
Teachers
WITH A TOP FACULTY, AT YOUR SERVICE
Ramón Rodríguez Verdejo "Monchi"
Sports Director at Aston Villa F.C.
Víctor Orta
Sports Director at Sevilla F.C.
David R. Sáez
CEO at Sports Data Campus (ENIIT / Big Data International Campus)
Pablo Sanzol
Head of Data Analysis at SD Eibar
Ramón Vázquez
Head of Analysis Department at Sevilla FC
Lucas Bracamonte
CTO at GLooUDS
Mikel Gandarias
Member of the Sports Management at RCD Mallorca
José Rodríguez
Data and Performance Analyst in Aston Villa F.C.
Isidre Madir
Professional Football Analyst
Augusto Rammauro
Performance Analyst and Scout at Club Atlético Peñarol
Miguel Torrecilla
Sports Director of Real Zaragoza
Fran Lorenzo
Performance Analyst and Scout at Club Atlético Peñarol
David Fombella
Consultor Big Data en StrateBI y Co-Director Académico
Javier Fernández
Data Scientist en PiperLab
Albert Fenoll
Analista profesional de fútbol
masterclasses
ANALISTAS PROFESIONALES, DIRECTORES DEPORTIVOS, ENTRENADORES, STAFF…
Pablo Blanco
Youth Academy Director at Sevilla FC
Víctor Mañas
Analyst at Villarreal C.F.
Jesús Olivera
Head of Data Football at Sevilla FC
Elías Zamora
Chief Data Officer Sevilla FC
Miguel Almeida Ferreira
Scout Sporting Club de Portugal
Miguel Ángel Muñoz Llompart
Data Analyst at Watford F.C.
Cristóbal Fuentes
Physical Trainer at Charlotte F.C.
Carles Cuadrat
Professional Coach. Indian Super League Champion 19/20
Anselmo Ruíz de Alarcón
Analyst at Athletic Club
Lucas Alcaraz
Professional Football Coach in La Liga and La Liga SmartBank
Sergio Fernández
Sports Director at Deportivo Alavés
Pepe Conde
Physical Trainer at Sevilla FC
Marcos Abad
Goalkeeper Coach at Leeds United
Arkaitz Mota
Head of Recruitment at Independiente del Valle
SPORTS DATA INDUSTRY. DATA PROVIDERS, SERVICES;LOT DEVICES…
Roberto López del Campo
Head of Research at Mediacoach LaLiga
Nicolas Evans
Head of Football Research & Standards. Football Technology Innovation Division
Chechu Fernández
KAM Spain at Stats Perform
Salvador Carmona
CEO at DribLab
Stalin Santillán
Regional Representative/Development at Instat
Montse García Bea
Elite Executive Account at Hudl & Wyscout
Borja Gómez
Bepro Spain Director
Kike Salvatierra
Besoccer Pro Director
Rafael Repiso
Operations Director at Humanox
James Barber
SBG Software Sales Director
Nicolás Miranda
Sport Scientist at Catapult Sports
Sara Carmona
Data Analyst en You First Sports
Carlos Domínguez
Commercial Manager at Nacsport
Rubén Saavedra
Co-Founder and CEO at Metrica Sports
Sebastiann Pot
Region Manager South- and Eastern Europe en SciSports
Maurici A. López-Felip
CEO & Co-Founder of Kognia Sports Intelligence
Paul Neilson
Director of Performance SkillCorner
Masterclass
Joshua Lee
Customer Success Specialist at Catapult
Masterclass
Andre Pawlowski
Customer Success Specialist at Catapult- Tactics and Coaching
Masterclass
COLLABORATION WITH:
TOP FACULTY
Enjoy learning alongside a top-tier faculty and learn from the best, both through core content and MasterClasses, with the greatest visibility and reach.
Practical Approach
A practical approach fully focused on the efficient competency development of the participants.
Online 100%
100% e-learning methodology, asynchronous and interactive, combined with optional live remote sessions, so you can follow it in the most comfortable way possible.
LEARNING BY DOING
Learning by doing. All practical activities are designed to deliver value and be applicable in real-world scenarios.
LEADER COMMUNITY
Join the world-leading community of professionals in Advanced Analytics applied to Football, with over 20,000 contacts.
UCAM and SEVILLA FC
With the academic endorsement of UCAM, the University of Sports, which collaborates and certifies the Master’s program, allowing our students to obtain a unique University Degree in the world, with the highest academic and scientific recognition.
ALSO WITH A TRIPLE DEGREE
Congratulations to the UCAM flag bearers!
Certified by UCAM, the University of Sports, by Sports Data Campus, the largest international campus specialized in Technology, Sports, and Advanced Analytics; and the Big Data International Campus of ENIIT (Innova IT Business School), the reference campus for postgraduate training in Big Data.
NOW WITH THE BEST CONDITIONS
Find out more
About our available scholarships and special conditions.