Master’s Degree in Football Analysis: Tactical, Video and Data Analysis
Learn to analyse football by combining tactical analysis, video analysis and data analysis. Develop the skills to interpret team and player performance, identify tactical patterns, and transform video, metrics and data into actionable insights for match preparation and coaching staff decision-making.
REQUEST INFORMATION
First step? We will guide you · Master’s degree 100% focused on learning and employability · Reserve your priority place
Training professionals in tactical, video and data analysis applied to football
In the Sports Data Campus ecosystem
Master’s degrees certified by UCAM
With our certified diplomas
Specialise in Comprehensive Football Analysis
The Master’s Degree in Football Analysis: Tactical, Video and Data Analysis prepares you to combine tactical analysis, video analysis and data analysis when studying teams, players and matches. You will learn to interpret tactical behaviours, identify patterns of play and connect video insights with performance metrics and sports data.
The programme combines tactical analysis, technology and data tools to produce reports and insights that can be applied to match preparation, opposition analysis and the evaluation of individual and team performance.
The objective is clear: to transform what happens on the pitch into actionable information for coaching staff and football decision-making.
Is the Master’s Degree in Football Analysis Right for You?
The Master’s Degree in Football Analysis: Tactical, Video and Data Analysis is designed for people who want to specialise in tactical analysis, video analysis and data analysis applied to football to gain a deeper understanding of teams, players and matches.
It is right for you if:
- You work as a coach, analyst, scout or member of a coaching staff and want to develop your expertise in tactical and performance analysis.
- You want to learn how to combine video, metrics and data to study tactical behaviours and patterns of play.
- You want to pursue a career in football analysis and produce actionable reports for match preparation and opposition analysis.
- You are interested in using analytical tools and technology to evaluate individual and team performance.
You do not need to be currently working for a professional club. The programme is suitable both for football professionals and for people who want to specialise in comprehensive football analysis and develop skills applicable to the work of a coaching staff.
UPON COMPLETING THE MASTER’S PROGRAM
OFFICIAL DUAL CERTIFICATION
Upon completing the master’s program, you will receive a dual certification awarded by UCAM and Sports Data Campus.
Official UCAM Certification
At UCAM, we have more than 20 years of experience in academic education. Our university has been recognised by prestigious international rankings, placing it among the top 10 universities in Europe for teaching quality, according to the Times Higher Education (THE) ranking. We are among the Spanish universities with the lowest dropout rates and the highest employability levels among students. At UCAM, we are constantly evolving and at the forefront of technology and tools to deliver a leading learning experience at both national and international level.
Official SDC Certification
Sports Data Campus is the leading school for specialised training in Big Data, advanced analytics and Artificial Intelligence applied to sport. We were created to respond to an increasingly clear reality: professional sport can no longer be understood without data. We train the professionals who lead change in clubs, federations, agencies and companies across the industry, combining strategic vision, practical application and a methodology aligned with the labour market. Our programs are designed to turn data into decisions, performance and competitive advantage. At Sports Data Campus, you do not just learn theory: you develop the skills that today’s sports industry demands to analyse, interpret and transform information into real impact. Because the future of sport is built with talent, technology and applied knowledge.
FROM ENROLMENT
CERTIFIED DIPLOMAS INCLUDED WITH YOUR ENROLMENT, VALUED AT OVER €4,000
You can obtain them from the moment you enrol until you complete the master’s program.
CERTIFIED DIPLOMA IN
Fundamentals of Football Analysis
CERTIFIED DIPLOMA IN
Sports Statistics with R
CERTIFIED DIPLOMA IN
Advanced Analytics with Python
CERTIFIED DIPLOMA IN
Fundamentals of Data Visualisation
CERTIFIED DIPLOMA IN
Generative AI Applied to Sport
CERTIFIED DIPLOMA IN
Soft Skills
DURING THE MASTER’S PROGRAM
COMPLEMENTARY TRAINING INCLUDED
We partner with leading companies in the sports industry to offer you the following certifications, helping you build a more competitive profile.
PROFESSIONAL INDUSTRY CERTIFICATIONS
IINS Recognition · March 2026
The Institute for Spanish Sports Quality grants this extraordinary distinction to Sports Data Campus, in recognition of its leadership, impact, and outstanding contribution to the strategic development of the sports ecosystem, and certifies that the institution meets the requirements and standards established for the sports quality seal.
At Sports Data Campus, we sign the best instructors for you
Career Opportunities
Graduates of the Master’s Degree in Football Analysis: Tactical, Video and Data Analysis develop skills applicable to a range of professional roles involving tactical analysis, video analysis and data analysis in football.
First-Team Tactical Analyst
Responsible for comprehensive match analysis within professional environments, supporting coaching staff with tactical and strategic decision-making throughout the season.
Youth Academy Analyst
Specialist in monitoring and developing young talent, analysing development pathways and changes in individual and team performance.
Player Scouting Analyst
Identifies and evaluates players through video and data to support recruitment, player monitoring and transfer decisions.
Opposition and Match Preparation Analyst
Studies opponents strategically and produces tactical reports that strengthen match preparation and game-plan development.
Set-Piece Analyst
Specialist in attacking and defensive set pieces, identifying patterns and designing specific strategies to create a competitive advantage.
Football Data Analyst
Collects, cleans and analyses performance data to support sporting decisions through objective metrics and actionable insights.
Head of Analysis / Analysis Department Coordinator
Leads a club’s analysis structure, coordinating processes, methodologies and communication between technical staff and sporting management.
Football Media Analyst
Interprets football data and video to create analytical content for the press, television and digital platforms.
Personal Player Analyst
Provides individual performance monitoring for footballers, producing reports and personalised development plans.
External Consultant / Freelance Analyst
Independent professional providing tactical and data analysis services to clubs, academies, agencies and sporting departments.
Football Analysis Educator
Specialist in teaching tactical and data analysis methodologies at academies, coaching schools and educational institutions.
Sporting Directorate Analyst
Supports strategic decision-making in sporting planning, scouting and squad building through video and data analysis.
ACCESS TO THE INTERNATIONAL PROGRAM IN
SCHOLARSHIPS
Access the international scholarship programme for the Master’s Degree in Football Analysis: Tactical, Video and Data Analysis and discover the available funding options to specialise in tactical analysis, video analysis and data analysis applied to football.
Why Study the Master’s Degree in Football Analysis?
The Master’s Degree in Football Analysis: Tactical, Video and Data Analysis enables you to specialise in tactical analysis, video analysis and data analysis to understand team and player performance from multiple perspectives. You will learn to identify tactical patterns, analyse opponents and combine video, metrics and data to produce reports that support match preparation and coaching staff decision-making.
Por que fazer o nosso Mestrado?
Realizar um mestrado no Sports Data Campus permitir-te-á formar-te com especialistas do setor, adquirir ferramentas avançadas para gerir e analisar dados aplicados ao desporto, e destacar-te num mercado em constante evolução que exige profissionais altamente capacitados
UNIQUE EDUCATION
Exclusive, industry-focused content
LEADING CAMPUS
A global community focused on Big Data and sports
OVER 3,100 STUDENTS
Professionals trained across major leagues and sports
REAL PARTNERSHIPS
Over 100 professional clubs and teams
CONTINUOUS SUPPORT
We are always available to support you
NETWORKING
Discover opportunities within our professional community
OFFICIAL CERTIFICATION
Master’s degree certified by UCAM
TOP FACULTY
Masterclasses and exclusive events with industry experts
SCHOLARSHIPS
Discover our scholarship and study support programme
PROFESSIONAL PORTFOLIO
Build a portfolio through your final project and practical work
What we offer you
THE PROGRAM
El programa que está transformando el videoanálisis profesional y la analítica avanzada aplicada al fútbol, diseñado e impartido por expertos en activo del sector para que domines el análisis táctico, el tratamiento de datos y la comunicación de insights en entornos de alto rendimiento.
#
MODULE 1 · The Analyst Ecosystem and the Fundamentals of Modern Football (3 ECTS)
- Historical evolution of game analysis in football.
- The analyst in modern football: definition, importance, and added value.
- Types of analyst: tactical, opponent, individual, data, physical performance, and set-piece specialist.
- Differences between a coaching staff analyst and a club analyst.
- Methodological differences between youth football and professional football.
- The analyst in media, agencies, and sporting management departments.
- Structure of an analysis department in a professional club.
- The analyst’s typical work week: planning and deadlines.
- Professional organization, storage, and management of information.
- Fundamentals of modern football and current tactical trends.
- The analyst’s skills and professional profile.
- Professional ethics and confidentiality in sports analysis.
MODULE 2 · Tactical Principles and Observation Methodology (3 ECTS)
- The four phases of the game: offensive and defensive organization, and transitions.
- Offensive and defensive tactical principles.
- Principles in transitions.
- Game systems and their variations.
- Roles and functions by position.
- Game models: possession-based, transitional, direct, and mixed.
- Building professional tactical language.
- Observation methodology according to the objective (own team, opponent, individual).
- Macro vs. micro analysis.
- Contextualizing analysis according to situational variables.
MODULE 3 · From Video to Insight: Tools for Game Analysis (8 ECTS)
- Multi-camera capture and recording systems.
- Recording setup for matches and training sessions.
- Storage and streaming platforms.
- Professional editing and tagging software.
- Design of customized tagging templates.
- Live and post-event tagging.
- Creation of thematic playlists.
- Optimized export and sharing of clips.
- Tactical animation software.
- Integration of video and animations into presentations.
MODULE 4 · Own-Team Analysis: Team, Player, and Training (6 ECTS)
- Collective analysis in offensive and defensive phases.
- Transition analysis.
- Identification of own-team patterns.
- Evaluation of individual performance by position.
- Training analysis and transfer to competition.
- Use of drones and overhead cameras.
- Databases of training tasks.
- Immediate post-match analysis.
- In-depth post-match report.
- Communication of the analysis to the coaching staff.
MODULE 5 · Opponent Analysis (3 ECTS)
- Professional methodology for opponent analysis.
- Identification of the opponent’s tactical model and system.
- Phase-by-phase analysis of the opponent’s game.
- Study of the opponent’s transitions.
- Analysis of the opponent’s set pieces.
- Identification of strengths and vulnerabilities.
- Detection of trends according to context.
- Preparation of the pre-match report.
- Presentation to staff and players.
MODULE 6 · Individual Scouting (3 ECTS)
- Identification of key players.
- Individual scouting methodology.
- Technical-tactical evaluation.
- Physical and mental evaluation.
- Position-specific scouting.
- Benchmarking between players.
- Analysis of adaptability to the game model.
- Preparation of professional scouting reports.
- Differences between youth and professional scouting.
MODULE 7 · Set-Piece Analysis (5 ECTS)
- Strategic importance of set pieces.
- Specific methodology for set-piece analysis.
- Own-team attacking analysis.
- Own-team defensive analysis.
- Opponent set-piece analysis.
- Corners and free kicks.
- Throw-ins and long throws.
- Identification of trends.
- Design of attacking and defensive strategies.
- Preparation of specialized reports.
MODULE 8 · Advanced Data Analysis: Excel, Python, and SQL (10 ECTS)
- Data sources and types in football.
- Excel and Google Sheets for basic analysis.
- Pivot tables and initial visualization.
- Relational databases with Airtable.
- Introduction to Python and pandas.
- Cleaning and transforming datasets.
- Creation of customized metrics.
- Basic visualization in Python.
- Basic and intermediate SQL queries.
- Data automation and backup.
MODULE 9 · Dashboard Creation and Advanced Visualization (8 ECTS)
- Storytelling applied to sports analysis.
- Principles of information design.
- Types of visualizations and when to use them.
- Common mistakes in visualization.
- Professional presentations with PowerPoint and Canva.
- Integration of video and data into presentations.
- Dashboard design in Looker Studio.
- Introduction to Power BI and Tableau.
- Own-team and scouting dashboards.
- Publishing and automatic dashboard updates.
MODULE 10 · Effective Communication and Match Management (5 ECTS)
Effective communication in football transforms analysis into real decisions by teaching how to adapt, prioritize, and clearly present reports, data, video, and tactical adjustments before, during, and after the match, under pressure and according to each audience.
- Communication as a strategic competency of the analyst.
- Fundamental principles of effective communication applied to analysis.
- Types of communication in the analyst’s daily work.
- Adapting the message according to the recipient’s profile.
- Design and presentation of analysis reports to the coaching staff.
- Communicating analysis and instructions to players.
- Use of body language, voice, and stage presence.
- Effective integration of video, graphics, and data into presentations.
- Communication applied to match preparation and pre-game talks.
- Communication in high-pressure contexts: live analysis, halftime, post-match, and feedback.
MODULE 11 · Final Master’s Project (6 ECTS)
- Definition and planning of the project.
- Collection and organization of information.
- Application of video analysis methodologies.
- Integration of data analysis.
- Creation of visualizations and dashboards.
- Preparation of the final professional report.
- Presentation and defense of the project.
You will work with these data providers, tools, and football video analysis platforms
ACADEMIC LEADERSHIP

FREDI MARTÍN
Professional Football Coach and Academic Director at Sports Data Campus

David R. Sáez
CEO at Sports Data Campus (ENIIT / Big Data International Campus)
FACULTY
A TOP-LEVEL FACULTY AT YOUR SERVICE

LUCAS BRACAMONTE
Professional Extension Director at Sports Data Campus

Agustin Peraita
Professional analyst and coach

GASTÓN DARÍO GONZALEZ
Head of Operations & Ecosystem Strategy

FREDI MARTÍN
Professional Football Coach and Academic Director at Sports Data Campus

FRANCESC GARCÍA
Analyst at Sportian Performance

KIKO MELENDEZ
Tactical Analyst. Former Assistant Coach of the Spanish Women’s National Team.

JACINTO CEJUDO
Assistant Coach and Match Analyst, with experience in the Chinese Super League
Do you want to work in professional environments?
Sports Data Campus Professional Extension
Sports Data Campus Professional Extension connects you with the job market. If you study one of our master’s programs, we help you take the next step in your career.
Because in collaboration lies strength
PROUD OF OUR NETWORK OF PARTNERS, WHICH CONTINUES TO GROW EVERY DAY
Clubs, Federations, Confederations and Sports Entities































































Companies and Industry






































































WHAT OUR STUDENTS SAY
We are extremely proud of every student who has trained at Sports Data Campus and is now part of this great family.
Thank you all for your effort and support! 🙂
License
License
Frequently Asked Questions
VACIO
El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.
- Big Data y fútbol.
- Estructura, organización y planificación de una dirección deportiva de fútbol.
- Los pilares básicos de una dirección deportiva.
- El seguimiento en bruto y en neto.
- Los perfiles.
- La negociación.
- La adaptación.
- El dato y la reducción del factor suerte.
- La cantera..
Is the Master’s Degree in Football Analysis right for me?
Yes. The Master’s Degree in Football Analysis: Tactical, Video and Data Analysis is designed for coaches, analysts, scouts, fitness coaches, sports journalists and anyone seeking to specialise in tactical analysis, video analysis and data analysis applied to football. It is also suitable for those who want to develop their careers within analysis departments at clubs, academies and sports organisations.
Do I need previous experience in football analysis to enrol?
You do not need previous professional experience as an analyst at a football club. The programme begins with the fundamentals of football analysis and progressively develops your skills in tactics, observation methodologies, video analysis and data processing, leading to professional applications involving teams, players and opponents.
Can I study the Master’s Degree in Football Analysis if I am starting from scratch?
Yes. The programme is also designed for students without previous experience in football analysis, video analysis or data analysis. The training progresses step by step, allowing you to build a solid foundation and develop skills applicable to the analysis of teams, players and matches.
What qualifications will I receive after completing the Master’s Degree in Football Analysis?
In addition to the certification awarded by UCAM and Sports Data Campus, enrolment includes six certified diplomas covering Fundamentals of Football Analysis, Sports Statistics with R, Advanced Analytics with Python, Fundamentals of Data Visualisation, Generative AI Applied to Sport and Soft Skills.
The programme also includes professional certifications connected with Catapult Performance, LongoMatch Video Analysis, Sports Coach Norte, STATSports and GesKlub.
VACIO
El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.
- Big Data y fútbol.
- Estructura, organización y planificación de una dirección deportiva de fútbol.
- Los pilares básicos de una dirección deportiva.
- El seguimiento en bruto y en neto.
- Los perfiles.
- La negociación.
- La adaptación.
- El dato y la reducción del factor suerte.
- La cantera..
Are the classes recorded if I cannot attend them live?
Yes. The sessions are recorded so that you can access the content whenever you need it and continue following the programme even if you are unable to attend a live class.
How does the programme accommodate students who are working or studying?
The online format makes it easier to combine the programme with work, other studies and personal responsibilities. It allows you to organise your learning flexibly and develop your skills in tactical analysis, video analysis and data analysis without interrupting your professional or academic activity.
Does the programme provide contact with football professionals and organisations?
Yes. Sports Data Campus provides access to an ecosystem comprising more than 100 professional clubs and teams and over 120 companies in the sports industry, as well as events, workshops and a professional community.
The teaching staff also includes coaches and analysts with experience in professional football.
What financing and scholarship options are available?
The programme offers different financing options and flexible payment plans adapted to each student’s profile. Our admissions team assesses every case individually to recommend the most suitable option based on the student’s circumstances and needs.
Contact Pedro on WhatsApp to learn about the available scholarships and financing options.
Take the Next Step in Your Career
Request information and speak with the Sports Data Campus academic team. We will provide personalised guidance and answer your questions about our programmes, methodology, entry requirements, career opportunities and admissions process.
Request Information