MASTER’S DEGREE IN FOOTBALL ACADEMY ANALYTICS
From the academy to the elite:Learn and apply River Plate’s methodology to identify and develop talent through data.
This will be your journey at Sports Data Campus
Training with elite professionals from the world of football
Teachers and masterclasses with the official collaboration of River Plate and elite guests, so you can learn from those already leading the way in youth football development.
Double university certification upon completing the Master’s program.
A unique master’s program certified by UCAM and IURP–River Plate, endorsing your training and opening doors to professional opportunities in clubs and companies.
On-site session for students at the River Plate Monumental Stadium
Experience an unforgettable journey in Buenos Aires: networking, activities, and hands-on training in an elite environment. Exclusively for our students.
“The Master’s Degree in Football Academy Analytics combines the university certification from UCAM with the collaboration of the River Plate University Institute, allowing you to apply data in youth academies from the first month, working on real cases and learning the methodology of one of the best clubs in the world.”
Backed by leading institutions and clubs in world football




















About the Master’s Program
Offered by Sports Data Campus in collaboration with River Plate, IURP, and UCAM, this master’s program is aimed at coaches, analysts, directors, and youth coordinators, as well as anyone interested in applying data analysis to grassroots football.
The program focuses on Data-Driven management, training professionals in the use of tools such as Business Intelligence, Machine Learning, and detailed report generation. This enables precise tracking of player development, enhancing talent identification and optimizing sports management.
The master’s prepares participants to face the challenges of modern, competitive football, where technology and data analysis are essential to excel in youth football management and direction.
WHO IS IT FOR
The Master’s Degree in Football Academy Analytics is designed for youth football coaches, academy directors, youth coordinators, sports data analysts, fitness coaches, and sports science specialists, as well as professionals in technology and sports seeking to specialize in applying Big Data to youth football. It is also aimed at anyone looking for career opportunities in the world of professional football.
It is ideal for those who wish to understand and use data analysis to improve the development of young talent and strategic management in football clubs and academies.
Professional opportunities
Graduates of the Master’s Degree in Football Academy Analytics are trained to perform, among others, the following roles, without prejudice to their corresponding professional qualifications:
Scout:
Specialist in identifying and evaluating young talents, responsible for analyzing players’ potential to recruit them into clubs or academies.
Data Manager and/or Analyst:
Professional who collects, organizes, and analyzes sports data to support strategic decision-making in youth and professional football.
Tactical Analyst:
Expert in breaking down and studying the tactical performance of teams and players, providing key insights to optimize strategies on the field.
Director of Football Academy Schools:
Responsible for leading and managing training programs for young footballers, establishing pedagogical methods and development objectives.
Player Recruitment Agent:
Responsible for discovering and recruiting talented players, building relationships with clubs and academies to facilitate their integration.
Assistant to the Sporting Director:
Direct collaborator of the sporting director, supporting the planning, management, and execution of the club’s sports and administrative strategies.
Why pursue our Master’s?
Completing a master’s in sports analytics at Sports Data Campus will allow you to train with industry experts, gain advanced tools to analyze and optimize sports performance, and stand out in a constantly evolving market that demands highly skilled professionals.
A unique training program, with unique and exclusive content
We are the leading campus and the largest community on Big Data and sports in Spanish
We have already trained over 3,000 students from all major leagues and various sports
We collaborate with more than 100 clubs and professional teams, and with over 120 leading companies in their sector
We guarantee you a unique learning experience, with support at every step and always available for you
Post and find opportunities in our community full of professionals for networking
The only master’s program certified by the River Plate University Institute (IURP) and UCAM
Our instructors and masterclasses are world-class. You will have access to exclusive events with them
Don’t forget to ask about our international scholarship program and study grants
OUR STUDENTS’ OPINIONS
We are very proud of each and every one of the students who have passed through Sports Data Campus, and who are now part of this great family.
Thank you all so much for your effort
Tommy las
Student MSC Data analytics in Football
Dimitris Stougiannou
Sports Data Analyst
Doowon Son
Sales agent of k-Sports
Kypros Nicolau
Talent ID an Recruitment Coordinator of Nothingam Forest
Tommy las
QA Enginner and Data Science Enthusiast
Marwane Hamdani
Football Data Scientist
Athanasios Ginnopoulos
Mathematician
Nikos Alagkiozoglou
U19 Performance analyst
Gabriel Abilleira Rodriguez
Data Scientist
Polykarpos Efthymiou
Fraud risk analyst
What we offer you
THE PROGRAM
The program that is transforming the use of Big Data and advanced analytics in youth football, designed and delivered by the top experts in the field to take your career to the next level.
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MODULE 1. ORGANIZATIONAL FOUNDATIONS: THE TALENT DEVELOPMENT ECOSYSTEM AND ITS IMPACT ON DATA ANALYSIS (4 ECTS)
The course examines how the organizational structures of youth clubs influence the implementation of data analysis systems. It studies the interactions between departments (technical, medical, physical, psychological) and their information management.
Based on real cases, students will identify key factors for integrating data systems into development processes. They will also learn to map information flows and tackle the challenges of digital transformation in traditional sports organizations.
- Organizational structures in youth football
- Mapping information flows in development environments
- The data analyst within the development structure
- Sports methodology and its connection with technical systems
- Change management in traditional sports environments
- Specific limitations and opportunities
- Case studies of elite organizations
MODULE 2. INTRODUCTION TO BIG DATA IN YOUTH FOOTBALL (3 ECTS)
The course introduces the fundamentals of Big Data applied to youth football, analyzing the unique characteristics of academies and the potential of their data sources.
Students will understand how to transform heterogeneous data into useful decision-making tools and will explore key technologies and emerging trends as a foundation for later technical modules.
- Conceptual fundamentals of Big Data in sports environments
- The data ecosystem in youth football
- Technological infrastructures for academies
- Application opportunities by specific areas
- Data governance in development environments
- From Big Data to Smart Data in grassroots football
- Success stories and best practices
MODULE 3. DIGITAL TRANSFORMATION IN ACADEMIES: DESIGN AND IMPLEMENTATION OF EFFECTIVE DATA ARCHITECTURES (4 ECTS)
The course covers the design of digital transformation strategies for football academies, addressing the assessment of digital maturity, the creation of scalable data architectures, and organizational change management.
Students will learn to develop strategic roadmaps considering impact and feasibility, and to apply project management methodologies adapted to sports contexts with limited resources.
- Diagnosis and evaluation of digital maturity
- Design of data architectures for academies
- Strategic planning of digital transformation
- Project management methodologies in sports environments
- Definition and measurement of digital transformation KPIs
- Change management in sports organizations
- Practical cases of digital transformation in academies
MODULE 4. DATA ARCHITECTURE IN YOUTH FOOTBALL: ALIGNING SPORTS METHODOLOGY AND INFORMATION SYSTEMS (4 ECTS)
The course addresses the alignment of information systems with each club’s sports methodology, translating technical-tactical concepts into coherent data structures.
Students will learn to design models that reflect the club’s development identity, with KPIs adapted by category, ensuring that technology reinforces consistency between training, competition, and individual development.
- Translating sports methodologies into data models
- Design of specific taxonomies and ontologies
- Development KPIs by category and position
- Architectures for performance tracking
- Validation of methodological consistency with data
- Data integration for overall evaluation
- Practical cases of methodological alignment
MODULE 5. ADVANCED VIDEO ANALYSIS: FROM IMAGE TO QUANTIFIABLE DATA IN TALENT DEVELOPMENT (5 ECTS)
The course explores video analysis technologies and methodologies applied to youth football, focusing on converting visual information into useful metrics.
Students will learn to manage the entire analysis process, optimize workflows with limited resources, and integrate data with sports management systems.
- Advanced video analysis technologies in development environments
- Design of coding systems for youth football
- Adapted technical-tactical analysis methodologies
- From qualitative analysis to quantifiable data
- Optimization of processing workflows
- Integration of video analysis into data ecosystems
- Effective communication of findings
MODULE 6. APPLIED BUSINESS INTELLIGENCE: INTERACTIVE DASHBOARDS FOR DECISION-MAKING IN ACADEMIES (6 ECTS)
The course focuses on the design of Business Intelligence systems for youth football, emphasizing effective data visualization and user-centered design.
Students will learn to create intuitive visualizations with professional tools, integrate diverse data sources, and customize dashboards for different profiles within the development environment.
- Fundamentals of sports data visualization
- User-centered design for development environments
- Professional BI tools in sports contexts
- Advanced design of development dashboards
- Automation of reports and alerts
- Specialized visualizations for youth football
- Practical implementation cases
MODULE 7. SPORTS DATA ENGINEERING: AUTOMATION AND INFORMATION MANAGEMENT WITH PYTHON AND MYSQL (7 ECTS)
The course covers advanced data engineering techniques in youth football, focusing on automated and scalable solutions for capturing, processing, and storing information.
Students will learn to use Python and MySQL to build efficient data architectures, adapted to the characteristics of the youth environment and optimized for resources.
- Python fundamentals for sports analysis
- Advanced data acquisition techniques
- Design and optimization of MySQL databases
- Development of ETL pipelines for development data
- Sports data quality and validation
- Integration of heterogeneous data sources
- Implementation of autonomous systems
MODULE 8. ARTIFICIAL INTELLIGENCE IN YOUTH FOOTBALL: ADVANCED MODELS AND METRICS (3 ECTS)
The course applies Artificial Intelligence and Machine Learning techniques to youth football, developing predictive models and advanced metrics to evaluate performance and potential.
Students will learn to implement techniques adapted to youth data and to create indicators that go beyond traditional statistics, capturing complex aspects of the game.
- Fundamentals of ML applied to sports development
- Predictive models for potential evaluation
- Classification and clustering systems
- Advanced metrics for youth football
- Deep Learning applied to technical-tactical analysis
- Implementation of recommendation systems
- Model evaluation and interpretation
MODULE 9. DATA-DRIVEN SCOUTING: ADVANCED SYSTEMS FOR IDENTIFYING AND EVALUATING EXTERNAL TALENT (6 ECTS)
The course transforms traditional scouting through advanced data-based systems, integrating quantitative and qualitative information to enhance talent acquisition.
Students will learn to design complete scouting processes, define target profiles, evaluate talent in different contexts, and optimize resources through data-driven prioritization.
- Digital transformation of youth scouting
- Design of multidimensional evaluation frameworks
- Comparative metrics across competitions
- Data-driven optimization and prioritization
- Integration of video analysis into scouting processes
- Technological tools for talent acquis
MODULE 10. PREDICTIVE ANALYSIS OF INTERNAL TALENT: PROJECTION MODELS TO PROFESSIONAL FOOTBALL (4 ECTS)
The course focuses on advanced systems to evaluate and project internal talent toward professional football, using data-driven methodologies.
Students will learn to design predictive models that integrate performance and potential, and to identify the optimal timing for promotion, optimizing the transition to higher categories.
- Comprehensive internal evaluation frameworks
- Predictive models of growth and development
- Comparative analysis with professional requirements
- Readiness indicators for promotion
- Optimization of promotion timing
- Prioritization and strategic talent management
- Case studies and retrospective validation
MODULE 11. 360° PLAYER DEVELOPMENT: MULTIDIMENSIONAL DATA INTEGRATION TO OPTIMIZE TRAINING (5 ECTS)
The course focuses on comprehensive systems for holistic player monitoring, integrating technical, physical, medical, psychological, and academic data.
Students will learn to design 360° monitoring models that support individualized plans and coordinated decisions, optimizing the development process through the integration of heterogeneous information.
- Fundamentals of comprehensive development in youth football
- Data architectures for interdepartmental integration
- Physical monitoring and injury prevention
- Cognitive and psychological development
- Comprehensive academic-sport monitoring
- Data-driven individualization
- Implementation of continuous monitoring systems
MODULE 12. MASTER’S FINAL PROJECT (7 ECTS)
The Final Project allows students to practically apply the knowledge acquired, developing an innovative data-driven solution for youth football.
Students will tackle all phases of the project, from identifying the challenge to evaluating results, working with sports organizations and applying professional methodologies.
RIVER PLATE
Club Atlético River Plate, founded on May 25, 1901, is one of the most prestigious sports institutions in Argentina and Latin America. Based in Núñez, Buenos Aires, its iconic Monumental stadium, the largest in the country, has witnessed historic moments such as the 1978 World Cup final.
Renowned for its offensive and elegant style of play, River has won more than 38 league titles, 4 Copa Libertadores, and 1 Intercontinental Cup, and has produced legendary players such as Alfredo Di Stéfano, Enzo Francescoli, and Pablo Aimar. Its youth academy, “La Fábrica,” is a breeding ground for international talent.
Beyond football, the club offers more than 50 sports disciplines and social projects, reinforcing its commitment to the community. Its motto, “El Más Grande,” reflects the passion and legacy that transcend generations, establishing River as a symbol of greatness in world sport.
ACADEMIC DIRECTION

LUCAS BRACAMONTE
Director of the Professional Extension Department

David R. Sáez
CEO at Sports Data Campus (ENIIT / Big Data International Campus)
FACULTY
TOP FACULTY AT YOUR SERVICE

LUCAS BRACAMONTE
Director of the Professional Extension Department

ANDRE SILVEIRA
International Development Officer at Sports Data Campus

PABLO SANZOL
Technical Secretariat, Deportivo Alavés

David Fombella
Big Data Consultant at StrateBI and Academic Co-Director

MARCOS HERNÁNDEZ
Tutor at Sports Data Campus
MASTERCLASS
PROFESSIONAL ANALYSTS, SPORTING DIRECTORS, COACHES, STAFF…

Coqui Rafo
Head of Methodology at City Group

Juan Cruz Anselmi
Youth Football Coordinator at Cerro Porteño

Pablo Galaz Cares
Industrial Civil Engineer and Master in Operations Management from the University of Chile

Alberto Garrido
Assistant Head Coach Watford FC

Urko CHERTA
Youth Academy Director – Valencia CF

Fredi Martin
Assistant Head Coach at Qingdao West Coast

Nacho Leblic
Director of Scouting en Portland Timbers MLS

Iñaki Ubiria
Youth Academy and Scouting Director at CD Alavés

Julio RodrÍguez
Head of Data Department at Celta de Vigo

Ricardo Bernal
Professor/Researcher at UNAM

Marko Biskupovic
Sporting Director – ANFP

David Muñoz Agell
Head of Scouting & Analysis - Club Deportivo Guadalajara
MASTERCLASS
SPORTS DATA INDUSTRY: DATA PROVIDERS, SERVICES, IoT DEVICES…

Boris Notzton
CEO CoachInside

Borja Gómez
Director, BePro Spain

Carles Boch
Football Operations Manager | IBERIA

Daniel Limones
FIFA Talent Coach

Carlos Domínguez
Nacsport Sales & Management

Enrique Doal
Author of the book "Predictive Methods for Football and Betting Markets"

Eugenio Alonso
Sales Manager at Stats Perform

Fabio Nevado
Technician at LALIGA Mediacoach

Gonzalo Zarza
Ceo at Sportian

Joao Costa
Sales Manager at Metrica Sports

Luis Llagostera
CEO Fly-Fut

Luis Mosquera
Product Manager Sports Analytics at Kinexon

Maurici A. López-Felip
CEO & Co-Founder of Kognia Sports Intelligence

Montse García Bea
Elite Executive Account at Hudl-Wyscout

Joshua Lee
Customer Success Specialist at Catapult

Paul Neilson
Director of Performance SkillCorner

Raúl Peláez
CEO at AILITE

Salva Carmona
CEO at Driblab

SARA CARMONA
Head of Data at YouFirst

Sebastiano Cadé
International Sales Director at K-Sport

Sergi Bellmunt
Product Manager at Hudl

Stalin Santillán
SICS Sports

Alicia Arias
Customer Experience Manager at LongoMatch
Additionally, if you enroll in the MASTER’S DEGREE IN FOOTBALL ACADEMY ANALYTICS, all these bonuses are included
BONUS 1
You will work with these data providers, tools, and football video analysis platforms
BONUS 2
You will obtain 4 additional certifications that will complement your training:
CATAPULT PERFORMANCE CERTIFICATION
SOFT SKILLS CERTIFICATION
FOUNDATIONS OF THE GAME CERTIFICATION
LONGOMATCH VIDEO ANALYSIS CERTIFICATION
All our master’s degrees are certified by the most prestigious sports university: UCAM
At UCAM, we are in a constant state of evolution and at the forefront of technology and tools for a national and international benchmark learning experience.
WHAT WILL I RECEIVE WHEN I BECOME A STUDENT AT SPORTS DATA CAMPUS?
WHILE YOU ARE STUDYING
Official University Certification by UCAM, the most prestigious Sports University worldwide
Complementary certifications, providing you with complete professional training:
> CATAPULT Performance Certification
> SPORTS DATA CAMPUS Certification in Soft Skills
> LONGOMATCH Certification in Video Analysis
> SPORT COACH NORTE Certification in Game Fundamentals
FROM THE VERY BEGINNING
Access to job opportunities and REAL practical projects with elite teams, thanks to our PROFESSIONAL EXTENSION DEPARTMENT
Access to our ecosystem of partners, with more than 100 clubs and elite teams worldwide, and over 120 leading companies in their sector
24/7 SUPPORT. We are with you at all times and always available whenever you need us.
A UNIQUE LEARNING EXPERIENCE, with high-quality and exclusive content that you won’t find anywhere else, delivered by instructors and professionals from the world’s top teams
Exclusive and priority access to Sports Data Forum, events, workshops, special promotions…
You will be part of the largest Spanish-speaking community on Big Data and Sports, where thousands of students enhance their NETWORKING
“Never confuse Value and Price. Price is what you pay for a good or service. The value you receive for what you’ve paid is priceless.”
FAQ – Frequently Asked Questions
VACIO
El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.
- Big Data y fútbol.
- Estructura, organización y planificación de una dirección deportiva de fútbol.
- Los pilares básicos de una dirección deportiva.
- El seguimiento en bruto y en neto.
- Los perfiles.
- La negociación.
- La adaptación.
- El dato y la reducción del factor suerte.
- La cantera..
Is this master’s program right for me?
Absolutely! If you want to professionalize in youth and academy football using data, this master’s program is designed for you. It’s perfect if you are:
- Youth or academy coach who wants to plan, measure, and improve player development with KPIs, video analysis, and performance tracking by category.
- Coordinator or head of methodology/academy who needs to implement data architectures, dashboards, and a digital transformation roadmap in their club.
- Data, performance, or scouting analyst who wants to specialize in youth contexts using Python/MySQL, BI, and predictive models applied to internal talent and external recruitment.
- Professional transitioning into football (from sports, STEM, physical education, etc.) seeking a clear, gradual entry path (from Excel to Power BI/Python) and starting strong with the included Pre-master from day one.
- Student or recent graduate with no prior experience who wants to learn “by doing,” with tutoring, continuous assessment, and a final project that serves as a portfolio.
If your goal is to measure, develop, and project youth talent —not just detect it— you’ll fit perfectly here 🙂
Do I need prior experience or programming skills?
No. You don’t need prior experience or programming skills. We start from the fundamentals and advance step by step, with a pathway designed for academy profiles:
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Realistic progression: From Excel and basic concepts to Power BI and Python (with R included in the statistics diploma), so you build technical confidence without getting stuck.
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Academy-focused technology: Video analysis, dashboards, and pipelines with Python/MySQL, always geared toward decision-making in youth football.
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Continuous support: 24/7 assistance, live tutoring, and personalized follow-up so you’re never on your own.
Additionally, from the moment you enroll, you get access to resources and complementary certifications that ease your entry and accelerate your progress.
P.S. Translated for clarity: if you’re starting from scratch, this provides a clear entry ramp; if you already have a foundation, we take you to a professional level in youth football.
Do you want us to help and review your specific case? Call us and we’ll analyze your situation for free.
What if I’m starting “from scratch” and feel intimidated by the technical part?
Es normal, le pasa a muchos de nuestros alumnos antes de empezar. Muchos parten sin base técnica; pero por eso mismo hemos diseñado el programa ideal para minimizar esta barrera, además de darte soporte 24/7 y acompañarte en todo momento. Los miles de alumnos que ya hemos formado y que actualmente están trabajando en clubes profesionales de la élite mundial nos lo confirman 😉
What certification will I receive?
You will receive 9 certifications during the Master’s program:
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Official UCAM Master’s Degree in Continuing Education. This is the official university certification awarded upon completing the program.
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Institutional accreditation from the River Plate University Institute (IURP) as an academic partner of the master’s program, enhancing your profile in youth football.
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Complementary certifications included during the master’s: Catapult Performance, LongoMatch (Video Analysis), Soft Skills (Sports Data Campus), and Game Fundamentals (Sport Coach Norte).
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Pre-master, with 3 initial diplomas: Fundamentals of Football Analysis, Mathematics and Statistics with R, and Advanced Analytics with Python.
If you are looking for a university degree with the UCAM seal (the world’s leading sports academy) and added legitimacy in youth development thanks to IURP–River Plate, this master’s provides it all in a single package.
All of these are included free of charge with your enrollment.
VACIO
El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.
- Big Data y fútbol.
- Estructura, organización y planificación de una dirección deportiva de fútbol.
- Los pilares básicos de una dirección deportiva.
- El seguimiento en bruto y en neto.
- Los perfiles.
- La negociación.
- La adaptación.
- El dato y la reducción del factor suerte.
- La cantera..
Can I balance it with my work or family commitments?
Por supuesto! Sabemos que tienes poco tiempo, por eso hemos diseñado un programa 100% online, y tendrás acceso 24/7 al Aula Virtual. Además, desde primera hora tendrás la planificación completa del Máster, para que puedas organizarte. La estructura por módulos temáticos es ideal para que estudies a tu ritmo.
What if I can’t attend the live classes or an unexpected situation comes up during the master’s program?
Don’t worry—you won’t miss anything. All sessions (classes, tutorials, and masterclasses) are recorded and immediately available in the Virtual Classroom, so you can watch them whenever it’s convenient for you. Additionally, all materials and videos are accessible 24/7, and the methodology is designed to accommodate different learning paces, with continuous tutor support.
If an unexpected issue arises, your tutor and the Academic Coordination team will help you reorganize your study plan within the schedule, providing individualized follow-up and feedback on your assignments. Technical support is also available at all times.
Will I meet industry professionals and do real networking during the master’s program?
Yes. From day one, you join the largest Spanish-speaking Big Data and Sports community, with access to alumni, working groups, course-specific forums, and a WhatsApp group where questions, resources, and opportunities are shared. Additionally, you’ll have masterclasses and live sessions with professionals from top clubs (River Plate, LaLiga, Premier League, etc.), greatly enhancing real industry connections.
As a Sports Data Campus student, you gain access to an ecosystem of over 100 clubs and 120 companies, along with priority invitations to our own events and workshops (e.g., Sports Data Forum), designed to create valuable networking opportunities.
Is there a job or internship placement service? Will I find work or improve my career prospects with this master’s program?
The Professional Extension Department connects our students with real opportunities in clubs, companies, and federations: applied projects, collaborations, and entry points into the market. It currently operates with measurable results: over 190 students involved in projects, more than 115 projects completed, and 100+ agreements with organizations, all within a network that continues to grow every day.

