MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

Boost your career in Sports AI with elite professionals and access to real opportunities.

Get your personalized program plan and scholarship options

It’s your moment: active edition 10/21/25 · If you sign up now, you won’t miss out · Last places confirmed today

OLOCIP
SPORTS DATA CAMPUS
UCAM university
ENIIT LOGO

This will be your journey at Sports Data Campus

Master’s in AI Applied to Sports

Training with elite leaders in sports and AI

Active instructors and masterclasses with professionals from Olocip and international experts, to learn from those already leading the AI revolution in sports.

Master’s in AI Applied to Sports

Official UCAM University Certification

A unique master’s program certified by UCAM, validating your training and opening doors to professional opportunities in clubs, startups, and tech companies worldwide.

Master’s in AI Applied to Sports

Global experience in AI applied to sports

End-to-end practical cases with real club data, applying ML, Deep Learning, Computer Vision, NLP, and Generative AI to solve real-world challenges in the industry.

Master’s in AI Applied to Sports

Final Project with real-world impact

Complete your training by developing a project with tangible results, validated in professional environments and supported by the Professional Extension Department.

Backed by leading institutions and clubs in world football

About the Master

The Master’s in Artificial Intelligence Applied to Sports is a pioneering program that combines advanced technology and sports to meet the growing demand for professionals capable of applying AI and data analysis in the sports industry.

Students will learn to use machine learning, deep learning, and Python, applying these tools to areas such as tactical-technical analysis, injury prevention, sports strategy, and fan engagement. They will also gain expertise in working with unstructured data (images, videos, social media) to support more accurate decision-making.

Designed by experts and backed by leading institutions, this master’s program prepares participants to lead the digital transformation of the sports sector.

OLOCIP

Olocip is a pioneering company in the application of artificial intelligence, with extensive experience in developing innovative and groundbreaking solutions, supported by highly qualified professionals in this field.

Its solutions have assisted private entities and public organizations worldwide in their digital transformation processes.

In the realm of sports and corporate management, Olocip offers services for the creation and management of platforms tailored to clients’ needs. These platforms are based on the centralization and exploitation of data through Data Lakehouses, data analysis, and artificial intelligence. Notably, Olocip stands out for its cutting-edge solutions in scouting and performance analysis.

WHO IT’S FOR

The Artificial Intelligence Applied to Sports training program is aimed at professionals with a technical background (engineering, mathematics, statistics, etc.) and experience in IT, who are interested in applying artificial intelligence and data analysis in the sports sector.

Its goal is to train specialists capable of developing advanced machine learning and deep learning models to improve sports performance and event management. The program also seeks to address the needs of data analysts and IT professionals in sports clubs and federations, providing tools to understand and apply AI in specific sports contexts.

In summary, the course bridges technology and sports, preparing a new generation of experts in a highly sought-after field.

Career Opportunities

Graduates of the Master’s in Artificial Intelligence in Sports can pursue diverse career paths across various sectors. Here are some possibilities:

MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

  Sports Data Analyst

Graduates can work as data analysts in sports clubs, federations, or companies specializing in sports data analysis. They would be responsible for collecting, analyzing, and interpreting data to provide valuable insights into athlete performance, team strategies, and market trends.

MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

  Sports Software Developer

Graduates can work on developing software and applications specifically for the sports sector, leveraging AI techniques to create innovative solutions that enhance training, team management, or the spectator experience.

MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS

 AI Consultant in Sports

Graduates can offer specialized AI consulting for sports clubs, federations, or companies looking to implement AI solutions in their processes and operations.

MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

  Sports Data Scientist

Graduates can work as data scientists specializing in sports, applying advanced data analysis and AI techniques to solve specific problems in the sports sector.

MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

 AI Project Manager in Sports

Graduates can take on leadership roles in managing AI-related projects in sports, ensuring that projects are completed successfully within the established time and budget.

MSc in
ARTIFICIAL INTELLIGENCE
APPLIED TO SPORTS

 Researcher in AI Applied to Sports

Graduates can pursue an academic or research career, contributing to the advancement of knowledge and the development of new AI techniques applied to sports.

Why TO choose our Master’s program?

Let us share with you the reasons to choose it:

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

A unique training program, with exclusive and one-of-a-kind content

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

We are the leading campus and the largest community for Big Data and sports in Spanish

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

We have already trained over 3000 students from major leagues and various sports.

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

We collaborate with over 60 clubs and professional teams, and more than 90 leading companies in their sector

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

We guarantee a unique learning experience, with support at all times and always available for you

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

Publish and find opportunities in our community full of professionals to network

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

The only master’s program certified by the most prestigious sports university: UCAM

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

Our instructors and masterclasses are top-tier worldwide. You will have access to exclusive events with them

alt="MSc in ARTIFICIAL INTELLIGENCE APPLIED TO SPORTS"

Don’t forget to ask about our international scholarship and study aid program

Because in collaboration lies strength

ORGULLOSOS DE NUESTRO ECOSISTEMA DE COLABORADORES, QUE SIGUE CRECIENDO CADA DÍA

3
Matriz-LOGOS-JULIO-25

OUR STUDENTS’ OPINIONS

We are very proud of each and every one of the students who have passed through Sports Data Campus, and who are now part of this great family.

Thank you all so much for your effort

What We Offer

THE PROGRAM

The program that has revolutionized the application of artificial intelligence and advanced analytics in sports, designed and taught by the best professionals for you.

VACIO

MÓDULO 1. ARTIFICIAL INTELLIGENCE AS A DIFFERENTIATING VALUE IN THE SPORTS INDUSTRY (4 ECTS)

This module provides an in-depth introduction to Artificial Intelligence and Big Data applied to sports, in collaboration with Olocip.

Students will learn how AI transforms decision-making, optimizes performance, and enhances sports management through real-world cases and practical tools. The module addresses challenges in managing sports data by integrating sources such as GPS, eventing, and retail, and explores solutions for analyzing large volumes of data. Taught by Olocip experts, the module combines theory and practice to demonstrate how AI provides competitive advantages in the sports industry.

  1. Introduction to Artificial Intelligence
  2. Digital transformation and the AI ladder
  3. Machine learning
  4. AI projects and applications in sports
  5. Action value and predictive scouting in football

MODULE 2. DATA SOURCES AND ETL TECHNIQUES IN THE SPORTS FIELD (6 ECTS)

This module focuses on key techniques and tools for acquiring, processing, and managing sports data, covering the ETL cycle (Extraction, Transformation, and Loading) and access to various sources such as databases and APIs.

Students will learn to work with formats like Excel, XML, JSON, and CSV, and to use data from providers such as Opta, Statsbomb, or Wyscout.

The module explores how to transform raw data into strategic insights using analytical tools to create heatmaps, clusters, or xG models, emphasizing the practical value of real-time sports analysis.

  1. Introduction to Data Sources and Providers

  2. Use and Management of Databases

  3. Data Extraction Techniques (ETL)

  4. Data Security and Privacy

  5. Data Integration and Quality

MODULE 3. BUSINESS INTELLIGENCE AND STORYTELLING IN SPORTS (6 ECTS)

This module explores the application of Business Intelligence in sports, focusing on advanced data visualization and storytelling to optimize performance and management.

Students will learn to use tools like Power BI, Tableau, and Python to create interactive and customized visualizations, translating technical data into clear, actionable insights.

The goal is to equip students with the skills to effectively communicate results and support strategic decision-making in technical-medical and sports management environments.

  1. Fundamentals of Business Intelligence and Statistics

  2. Visualization and BI Tools

  3. Effective Communication and Data Storytelling

  4. Advanced Sports Analytics

  5. Research Methodology

MODULE 4. MACHINE LEARNING: SPORTS STRATEGY WITH SCIKIT-LEARN (7 ECTS)

This module introduces Machine Learning applied to sports, from foundational concepts to the implementation of models using Scikit-learn.

Students will learn to explore structured sports data, formulate hypotheses, and develop predictive models.

Key algorithms will be studied to analyze competitions and athletes, transforming data into competitive advantages and enhancing strategic decision-making.

    1. Mathematical Foundations of Artificial Intelligence

    2. Scikit-learn Library

    3. Hyperparameter Tuning and Fine-Tuning

    4. Exploration of Advanced Metrics

    5. Machine Learning Model Lifecycle (End-to-End Machine Learning)

    6. A/B Hypothesis Testing and Clustering

    7. Feature Engineering and Linear Models

    8. Predictive Models and Sports Analytics

    9. Kaggle and GitHub Platforms

MODULE 5. DEEP LEARNING: DECODING DEEP LEARNING WITH TENSORFLOW AND KERAS APPLIED TO SPORTS (7 ECTS)

This module introduces Deep Learning as a key tool for analyzing complex and unstructured data in the sports field, using TensorFlow and Keras.

Students will learn how to build deep neural networks, apply techniques such as transfer learning and image classification, and address challenges like pose estimation and predictive analysis.

The module explores how Deep Learning complements traditional Machine Learning and how its use enhances tactical strategies, pattern recognition in gameplay, and decision-making based on large volumes of sports data.

  1. Introduction to Neural Networks

  2. Multilayer Perceptron, Backpropagation, and Gradient Descent

  3. Convolutional Neural Network (CNN) Architectures and Autoencoders

  4. Advanced Techniques for Sparse and Noisy Sports Data

  5. Comparison Between Machine Learning and Deep Learning

  6. Deep Learning Frameworks and Libraries

  7. Use of Collaborative Development Platforms

MODULE 6. TELLING THE GAME: NLP FOR SPORTS INTELLIGENCE (6 ECTS)

This module explores the use of Natural Language Processing (NLP) in sports, from sentiment analysis on social media to the automatic generation of sports narratives.

Students will learn to apply advanced models (LLM, RAG) using frameworks like LangChain for tasks such as translation, content generation, and virtual assistants.

Through hands-on projects, students will develop solutions to analyze real-time textual data and enhance fan engagement, bringing strategic and innovative value to the sports environment.

  1. Introduction to Natural Language Processing (NLP): Fundamentals and Applications in Sports

  2. TensorFlow Text and PyTorch NLP

  3. Text Preprocessing: Advanced Text Manipulation Techniques

  4. Advanced NLP Models and Text Generation: Use of Large Language Models

  5. Sentiment Analysis and Chatbot Implementation: Techniques for Fan Engagement

  6. Sports Narrative and Report Automation: Automated Sports Content via NLP

  7. NLP Technologies and Software: Tools and Libraries for NLP Development

  8. Training and Fine-Tuning NLP Models: Customization and Deployment of Pretrained Models

MODULE 7. VISUAL STRATEGY: COMPUTER VISION WITH OPENCV, RESNET, AND YOLO APPLIED TO SPORTS (7 ECTS)

This module introduces computer vision as a key tool in sports analysis, enabling automatic detection of players, objects, and tactics through advanced metrics extracted from video.

Through practical cases and tools like OpenCV, TensorFlow, and PyTorch, students will learn to build models that interpret complex aspects of the game, such as off-ball movements and automatic tactical analysis.

The approach combines technical skills with innovative applications to transform how sports are trained, played, and analyzed.

  1. Introduction to Computer Vision in Sports: Fundamentals and Historical Evolution of Computer Vision

  2. Computer Vision Technologies and Tools

  3. Practical Applications in Detection and Segmentation of Relevant Objects in Sports Events, Enhancing Understanding and Analysis of Gameplay and Athlete Performance

  4. Implementation of Advanced Models – ResNet and YOLO: Details and Practical Applications

  5. Video Analysis and Action Recognition: Techniques for Sports Video Analysis

  6. Player Tracking and Motion Capture: Tracking Technologies and Motion Analysis

  7. Innovation and Technology in Audiovisual Content: Computer Vision in Sports Broadcasting

MODULE 8. CREATING THE FUTURE: GENERATIVE AI IN SPORTS ACTION (7 ECTS)

This module explores how generative artificial intelligence is transforming sports through technologies such as GANs, Transformers, and autoregressive models, applied to synthetic content creation and game strategy simulation.

Students will learn to implement these tools with Python and libraries like TensorFlow, developing systems such as chatbots, simulators, and recognition algorithms.

It also covers vectorization techniques to model complex sports environments with multiple agents, along with the ethical and legal aspects of their application.

The module provides a solid technical foundation to apply generative AI in performance, tactical analysis, and personalization of experiences in sports.

  1. Introduction to Generative Artificial Intelligence
  2. Python and Machine Learning in Sports
  3. Concepts of Generative AI
  4. Relevant Technologies and Tools
  5. MLOps and Practical Applications of Generative AI
  6. Expanded Definition of Generative AI to Include Augmented Reality (AR) and Virtual Reality (VR)
  7. Ethics and Legality in Sports AI

MODULE 9. THE GREAT CHALLENGE: MASTER’S FINAL PROJECT (MFP) (10 ECTS)

The Master’s Final Project represents the culmination of the program and provides students with the opportunity to apply their knowledge in an innovative project on artificial intelligence applied to sports. Students will receive personalized guidance and may collaborate with clubs, companies, or specialized laboratories.

This module promotes an entrepreneurial spirit and encourages the creation of creative solutions with real impact on the sports industry. Additionally, it integrates key concepts such as innovation, digital transformation, financial analysis, and evaluation of return on investment (ROI) in sports, providing a practical and strategic experience that prepares students to face real challenges with a transformative vision.

  1. Introduction to Carrying Out AI Projects in Sports
  2. Essential Guidelines for Project Organization
  3. Innovation and Digital Transformation
  4. Design Thinking and AI Innovation
  5. Financial Modeling and ROI Analysis with AI in Sports
  6. Execution of the Master’s Final Project
  7. Online Presentation

VACIO

MÓDULO 1. ARTIFICIAL INTELLIGENCE AS A DIFFERENTIATING VALUE IN THE SPORTS INDUSTRY (4 ECTS)

This module provides an in-depth introduction to Artificial Intelligence and Big Data applied to sports, in collaboration with Olocip.

Students will learn how AI transforms decision-making, optimizes performance, and enhances sports management through real-world cases and practical tools. The module addresses challenges in managing sports data by integrating sources such as GPS, eventing, and retail, and explores solutions for analyzing large volumes of data. Taught by Olocip experts, the module combines theory and practice to demonstrate how AI provides competitive advantages in the sports industry.

  1. Introduction to Artificial Intelligence

  2. Digital transformation and the AI ladder

  3. Machine learning

  4. AI projects and applications in sports

  5. Action value and predictive scouting in football

MODULE 2. DATA SOURCES AND ETL TECHNIQUES IN THE SPORTS FIELD (6 ECTS)

This module focuses on key techniques and tools for acquiring, processing, and managing sports data, covering the ETL cycle (Extraction, Transformation, and Loading) and access to various sources such as databases and APIs.

Students will learn to work with formats like Excel, XML, JSON, and CSV, and to use data from providers such as Opta, Statsbomb, or Wyscout.

The module explores how to transform raw data into strategic insights using analytical tools to create heatmaps, clusters, or xG models, emphasizing the practical value of real-time sports analysis.

  1. Introduction to Data Sources and Providers

  2. Use and Management of Databases

  3. Data Extraction Techniques (ETL)

  4. Data Security and Privacy

  5. Data Integration and Quality

MODULE 3. BUSINESS INTELLIGENCE AND STORYTELLING IN SPORTS (6 ECTS)

This module explores the application of Business Intelligence in sports, focusing on advanced data visualization and storytelling to optimize performance and management.

Students will learn to use tools like Power BI, Tableau, and Python to create interactive and customized visualizations, translating technical data into clear, actionable insights.

The goal is to equip students with the skills to effectively communicate results and support strategic decision-making in technical-medical and sports management environments.

  1. Fundamentals of Business Intelligence and Statistics

  2. Visualization and BI Tools

  3. Effective Communication and Data Storytelling

  4. Advanced Sports Analytics

  5. Research Methodology

MODULE 4. MACHINE LEARNING: SPORTS STRATEGY WITH SCIKIT-LEARN (7 ECTS)

This module introduces Machine Learning applied to sports, from foundational concepts to the implementation of models using Scikit-learn.

Students will learn to explore structured sports data, formulate hypotheses, and develop predictive models.

Key algorithms will be studied to analyze competitions and athletes, transforming data into competitive advantages and enhancing strategic decision-making.

    1. Mathematical Foundations of Artificial Intelligence

    2. Scikit-learn Library

    3. Hyperparameter Tuning and Fine-Tuning

    4. Exploration of Advanced Metrics

    5. Machine Learning Model Lifecycle (End-to-End Machine Learning)

    6. A/B Hypothesis Testing and Clustering

    7. Feature Engineering and Linear Models

    8. Predictive Models and Sports Analytics

    9. Kaggle and GitHub Platforms

MODULE 5. DEEP LEARNING: DECODING DEEP LEARNING WITH TENSORFLOW AND KERAS APPLIED TO SPORTS (7 ECTS)

This module introduces Deep Learning as a key tool for analyzing complex and unstructured data in the sports field, using TensorFlow and Keras.

Students will learn how to build deep neural networks, apply techniques such as transfer learning and image classification, and address challenges like pose estimation and predictive analysis.

The module explores how Deep Learning complements traditional Machine Learning and how its use enhances tactical strategies, pattern recognition in gameplay, and decision-making based on large volumes of sports data.

  1. Introduction to Neural Networks

  2. Multilayer Perceptron, Backpropagation, and Gradient Descent

  3. Convolutional Neural Network (CNN) Architectures and Autoencoders

  4. Advanced Techniques for Sparse and Noisy Sports Data

  5. Comparison Between Machine Learning and Deep Learning

  6. Deep Learning Frameworks and Libraries

  7. Use of Collaborative Development Platforms

MODULE 6. TELLING THE GAME: NLP FOR SPORTS INTELLIGENCE (6 ECTS)

This module explores the use of Natural Language Processing (NLP) in sports, from sentiment analysis on social media to the automatic generation of sports narratives.

Students will learn to apply advanced models (LLM, RAG) using frameworks like LangChain for tasks such as translation, content generation, and virtual assistants.

Through hands-on projects, students will develop solutions to analyze real-time textual data and enhance fan engagement, bringing strategic and innovative value to the sports environment.

  1. Introduction to Natural Language Processing (NLP): Fundamentals and Applications in Sports

  2. TensorFlow Text and PyTorch NLP

  3. Text Preprocessing: Advanced Text Manipulation Techniques

  4. Advanced NLP Models and Text Generation: Use of Large Language Models

  5. Sentiment Analysis and Chatbot Implementation: Techniques for Fan Engagement

  6. Sports Narrative and Report Automation: Automated Sports Content via NLP

  7. NLP Technologies and Software: Tools and Libraries for NLP Development

  8. Training and Fine-Tuning NLP Models: Customization and Deployment of Pretrained Models

MODULE 7. VISUAL STRATEGY: COMPUTER VISION WITH OPENCV, RESNET, AND YOLO APPLIED TO SPORTS (7 ECTS)

This module introduces computer vision as a key tool in sports analysis, enabling automatic detection of players, objects, and tactics through advanced metrics extracted from video.

Through practical cases and tools like OpenCV, TensorFlow, and PyTorch, students will learn to build models that interpret complex aspects of the game, such as off-ball movements and automatic tactical analysis.

The approach combines technical skills with innovative applications to transform how sports are trained, played, and analyzed.

  1. Introduction to Computer Vision in Sports: Fundamentals and Historical Evolution of Computer Vision

  2. Computer Vision Technologies and Tools

  3. Practical Applications in Detection and Segmentation of Relevant Objects in Sports Events, Enhancing Understanding and Analysis of Gameplay and Athlete Performance

  4. Implementation of Advanced Models – ResNet and YOLO: Details and Practical Applications

  5. Video Analysis and Action Recognition: Techniques for Sports Video Analysis

  6. Player Tracking and Motion Capture: Tracking Technologies and Motion Analysis

  7. Innovation and Technology in Audiovisual Content: Computer Vision in Sports Broadcasting

MODULE 8. CREATING THE FUTURE: GENERATIVE AI IN SPORTS ACTION (7 ECTS)

This module explores how generative artificial intelligence is transforming sports through technologies such as GANs, Transformers, and autoregressive models, applied to synthetic content creation and game strategy simulation.

Students will learn to implement these tools with Python and libraries like TensorFlow, developing systems such as chatbots, simulators, and recognition algorithms.

It also covers vectorization techniques to model complex sports environments with multiple agents, along with the ethical and legal aspects of their application.

The module provides a solid technical foundation to apply generative AI in performance, tactical analysis, and personalization of experiences in sports.

  1. Introduction to Generative Artificial Intelligence
  2. Python and Machine Learning in Sports
  3. Concepts of Generative AI
  4. Relevant Technologies and Tools
  5. MLOps and Practical Applications of Generative AI
  6. Expanded Definition of Generative AI to Include Augmented Reality (AR) and Virtual Reality (VR)
  7. Ethics and Legality in Sports AI

MODULE 9. THE GREAT CHALLENGE: MASTER’S FINAL PROJECT (MFP) (10 ECTS)

The Master’s Final Project represents the culmination of the program and provides students with the opportunity to apply their knowledge in an innovative project on artificial intelligence applied to sports. Students will receive personalized guidance and may collaborate with clubs, companies, or specialized laboratories.

This module promotes an entrepreneurial spirit and encourages the creation of creative solutions with real impact on the sports industry. Additionally, it integrates key concepts such as innovation, digital transformation, financial analysis, and evaluation of return on investment (ROI) in sports, providing a practical and strategic experience that prepares students to face real challenges with a transformative vision.

  1. Introduction to Carrying Out AI Projects in Sports
  2. Essential Guidelines for Project Organization
  3. Innovation and Digital Transformation
  4. Design Thinking and AI Innovation
  5. Financial Modeling and ROI Analysis with AI in Sports
  6. Execution of the Master’s Final Project
  7. Online Presentation

ACADEMIC DIRECTION

Marco Benjumeda

Marco Benjumeda

Lead Data Scientist Olocip
PhD en Inteligencia Artificial

Sergio Luengo

Sergio Luengo

Lead Data Scientist Olocip
PhD en Inteligencia Artificial

Lucas Bracamonte

Lucas Bracamonte

Department of Professional Development at Sports Data Campus

André Silveira

André Silveira

Global AI Project Leader at Sports Data Campus

FACULTY

Top-tier faculty at your service

Sergio Luengo

Sergio Luengo

Lead Data Scientist Olocip. Doctor en inteligencia artificial

Marco Benjumeda

Marco Benjumeda

Lead Data Scientist Olocip. Doctor en inteligencia artificial

Lucas Bracamonte

Lucas Bracamonte

Department of Professional Development at Sports Data Campus

MARCOS HERNÁNDEZ

MARCOS HERNÁNDEZ

Chief Product Officer

Jacinto Carrasco

Jacinto Carrasco

Data Scientist Olocip
PhD Inteligencia Artificial

André Silveira

André Silveira

Global AI Project Leader at Sports Data Campus

Jorge Fernández

Jorge Fernández

Data Scientist Olocip
PhD Inteligencia Artificial

David Fombella

David Fombella

Consultor Big Data en StrateBI y Co-Director Académico

David R. Sáez

David R. Sáez

CEO at Sports Data Campus (ENIIT / Big Data International Campus)

PABLO sanzol

PABLO sanzol

Deportivo Alavés Technical Secretariat

Cristobal Fuentes

Cristobal Fuentes

Physical Trainer. Al-Wakrah SC

Eduardo García

Eduardo García

CEO & Founder at LeadBC Tech Consulting

Óscar Martín

Óscar Martín

CEO of Patrulla Mutante

Javier Fernández

Javier Fernández

Senior Data Scientist at Sportian

Fredi Martín

Fredi Martín

Assistant at the China National Football Team

MASTERCLASS

Professional analysts, sports directors, coaches, staff…

Esteban Granero

Esteban Granero

Founder and CEO of Olocip

José David Poveda

José David Poveda

Co-Founder of Horizm

Juan Iraola

Juan Iraola

Director of Digital Transformation at Grupo Baskonia Alavés

Pablo Galaz

Pablo Galaz

Deputy Sports Manager at Club Universidad de Chile

Rodrigo Meruelo

Rodrigo Meruelo

CTO RCD Espanyol

Javi Mallo

Javi Mallo

Fitness Coach at Rayo Vallecano

Matías Conde

Matías Conde

Data insights editoren Stats Perform

Montse García Bea

Montse García Bea

Elite Executive Account en Hudl-Wyscout

Ismael Fernández

Ismael Fernández

PhD in Sports Science (CAFYD) and Co-Founder of ThermoHuman

Maurici A. López-Felip

Maurici A. López-Felip

CEO & Co-Founder of Kognia Sports Intelligence

José Rouzo

José Rouzo

CEO at Oliver

 Paul Neilson

Paul Neilson

Director of Performance SkillCorner

Luis Llagostera

Luis Llagostera

CEO at Fly-Fut

Karen Reynoso

Karen Reynoso

Sport Scientist at Hudl

Roberto Amorós

Roberto Amorós

Data Scientist at LaLiga

Manel Lozano

Manel Lozano

Head of Mediacoach Support team.FIFA AGENT

Borja Gómez

Borja Gómez

Director of Bepro Spain

Juan Manuel Bello

Juan Manuel Bello

Head of Football Operations Iberia at IMPECT

Josu Arregui

Josu Arregui

CEO at Voon Sports

Ray G. Butler

Ray G. Butler

Member of the Data Science Team at Butler Scientifics

Miguel Ángel Campos Vazquez

Miguel Ángel Campos Vazquez

Royal Spanish Football Federation

Sergio garcía

Sergio garcía

Member of the Data Science Team at Butler Scientifics

DIEGO VILCHES

DIEGO VILCHES

Team leader Linti - Atenea Inteligenia deportiva

Gonzalo Zarza

Gonzalo Zarza

CDO AT SPORTIAN

Nicolás Miranda

Nicolás Miranda

Sport Scientist at Catapult Sports

Pedro llamas

Pedro llamas

Account Cloud Engineering Vicepresident, South en Oracle

David Sánchez

David Sánchez

CMO Golfmanager

Ricardo Molina

Ricardo Molina

Founder & CEO en Scoutbasketball

Luis Mosquera Toscano

Luis Mosquera Toscano

Product Manager Sports Analytics en Kinexon

Rafael Repiso Gómez

Rafael Repiso Gómez

Processes and Digital Development Coordinator at Cádiz CF

Miguel almeida Ferreira

Miguel almeida Ferreira

Scout at Club Sporting de Portugal

José María Cruz

José María Cruz

R&D+i Manager at Sevilla FC Football

Mikel Gandarias

Mikel Gandarias

Member of the Sports Management Team at RCD Mallorca

Sergio Fernández

Sergio Fernández

Sport Director Deportivo Alavés

Jorge Lorenzo

Jorge Lorenzo

Founder & CEO en Basketouch Solutions Spain

Eugenio Alonso

Eugenio Alonso

Sales Manager at Stats Perform

Miguel Bullón

Miguel Bullón

Director of Innovation at the Spanish Basketball Federation (FEB)

Alicia Arias

Alicia Arias

Customer Experience Manager at LongoMatch

Pablo Gutiérrez

Pablo Gutiérrez

Spanish Hockey Federation

Unai Ezkurra

Unai Ezkurra

Director of Processes and Big Data Football at RCD Espanyol

Pedro Viñaspre

Pedro Viñaspre

Fundador y CEO de Fitness KPI

Additionally, if you enroll in the Msc in artificial intelligence applied to sports, all these bonuses are included

BONUS 1

You will work with these data providers, tools, and football video analysis platforms

Catapult
Catapult
Wyscout
wyscout
Tableau
Tableau
StatsBomb
StatsBomb logo
HUDLE-PANTALLA
HUDLE
Scout7
Scout7
PowerBi
Power-Bi-Logo-PNG-Pic
Opta
opta-stats-performan
NacSport
Nacsport_Horizontal
Metrica
Metrica
Mediacoach
mediacoach_logo
Longomatch
Longomatch

BONUS 2

You will obtain 4 additional certifications that will complement your training:

CATAPULT<br />

CATAPULT PERFORMANCE CERTIFICATION

SPORTS-DATA-CAMPUS

SOFT SKILLS CERTIFICATION

SPORTS COACH

FOUNDATIONS OF THE GAME CERTIFICATION

longomatch

LONGOMATCH VIDEO ANALYSIS CERTIFICATION

All our master’s degrees are certified by the most prestigious sports university: UCAM

logos_ucam
At UCAM, we have over 20 years of experience in academic teaching. Our university has been recognized by prestigious international rankings, ranking among the top 10 universities in Europe in teaching quality, according to the Times Higher Education (THE) ranking.
We are among the Spanish universities with the lowest dropout rates and the best employability levels for our students.

At UCAM, we are in a constant state of evolution and at the forefront of technology and tools for a national and international benchmark learning experience.

WHAT WILL I RECEIVE WHEN I BECOME A STUDENT AT SPORTS DATA CAMPUS?

WHILE YOU ARE STUDYING

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Official University Certification from UCAM, the most prestigious sports university in the world

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Additional certifications that will provide you with a comprehensive professional education:

> CATAPULT Performance Certification
> SPORTS DATA CAMPUS Soft Skills Certification
> LONGOMATCH Video Analysis Certification
> SPORT COACH NORTE Fundamentals of the Game Certification

FROM THE VERY FIRST MOMENT

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Access to job opportunities and REAL practical projects with elite teams, thanks to our PROFESSIONAL DEVELOPMENT DEPARTMENT

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Access to our ecosystem of collaborators, including over 100 clubs and elite teams worldwide, and more than 120 leading companies in the sector

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24/7 SUPPORT. We're with you at all times and always available whenever you need us.

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A UNIQUE LEARNING EXPERIENCE, with high-quality, exclusive content you won't find anywhere else, taught by faculty and professionals from the world's top teams

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Exclusive and priority access to the Sports Data Forum, events, workshops, special promotions...

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You will become part of the largest Big Data and Sports community in Spanish, where thousands of students boost their NETWORKING

“Never confuse Value and Price. Price is what you pay for a good or service. The value you receive for what you’ve paid is priceless.”

FAQ – Frequently Asked Questions

VACIO

El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.

  1. Big Data y fútbol.
  2. Estructura, organización y planificación de una dirección deportiva de fútbol.
  3. Los pilares básicos de una dirección deportiva.
  4. El seguimiento en bruto y en neto.
  5. Los perfiles.
  6. La negociación.
  7. La adaptación.
  8. El dato y la reducción del factor suerte.
  9. La cantera..

Is this program for me?

Yes—if you want to work professionally with AI in sport and take models into production using real club data. The Masters in AI Applied to Sports is designed for technical and sport-technical profiles such as data scientists, data/software engineers, ML/DL professionals, performance analysts, and graduates in sport science with a strong tech background, as well as coaches and technical staff who want to incorporate AI into their decision-making. It also fits recent graduates and self-taught candidates with high motivation and a basic foundation in programming and analytics.

You don’t need to be an expert from day one, but it is a rigorous, hands-on program. We recommend arriving with working knowledge of Python and fundamentals of statistics/linear algebra, together with a genuine interest in the sports domain.

Can I balance it with my job/family?

Yes. The Masters in AI Applied to Sports is built for demanding schedules: it’s 100% online via the Virtual Classroom, so you can study from anywhere. You’ll have 24/7 access to lectures and materials, and live sessions are recorded and available afterward (attending live is recommended but not mandatory). 

From day one you’ll receive the full academic and live-session calendar to plan ahead, and the modular structure helps you progress at your own pace. You’ll also have personalized tutoring, course forums, individualized academic follow-up, and continuous technical support so nothing gets in the way.

 

What if I can’t attend live sessions or something unexpected comes up during the program?

No worries—you won’t miss anything. All sessions—classes, tutorials, and masterclasses—are recorded and made available immediately in the Virtual Classroom, with 24/7 access to videos and materials so you can catch up whenever it suits you.

The methodology accommodates different learning paces and you’ll have continuous support: tutorials, course forums, and a clear session calendar to help you plan.

If something unforeseen happens, your tutor and Academic Coordination will help you reorganize your study plan within the calendar, with individualized follow-up, feedback on submissions, and ongoing technical support.

Want us to assess your availability and propose a realistic pace? Get your personalized program plan and we’ll guide you in a brief call.

VACIO

El Big Data ha abierto una puerta transversal para su óptima aplicación al deporte, en concreto, al fútbol. Por ello, es una herramienta útil para reforzar la construcción de la dirección deportiva. Es muy difícil entender uno de los estamentos más importantes de un club de fútbol sin la aplicación del dato de forma profesionalizada. En definitiva, el dato es un pilar básico que ayuda a optimizar procesos, así como a detectar talento en cualquier competición y a reducir al mínimo el factor suerte.

  1. Big Data y fútbol.
  2. Estructura, organización y planificación de una dirección deportiva de fútbol.
  3. Los pilares básicos de una dirección deportiva.
  4. El seguimiento en bruto y en neto.
  5. Los perfiles.
  6. La negociación.
  7. La adaptación.
  8. El dato y la reducción del factor suerte.
  9. La cantera..

Will I meet people in the industry and build real networking during the program?

Yes. From day one, you join a global Sports Data & AI community with access to alumni, working groups, course forums, and a WhatsApp group where questions, resources, and opportunities are shared.
You’ll also have masterclasses and live sessions with professionals from top-tier clubs and leagues (e.g., River Plate, Sevilla FC, LaLiga, Premier League), which greatly increases real contact with the industry.
As a Sports Data Campus student, you enter an ecosystem connected to 100+ clubs and 120+ companies, with priority invitations to exclusive events and workshops designed to create high-value connections (e.g., Sports Data Forum).

Is there a job board or internships? Will I find a job or advance my career with this master’s?

The Professional Extension Department connects our students with real opportunities in clubs, companies, and federations: applied projects, collaborations, and direct entry points into the market. It currently operates with proven metrics: 190+ students involved in projects, 115+ projects delivered, and 100+ partnership agreements with organizations, within a network that continues to grow every day.

Get more info

About our available scholarships and special conditions.