Sports Data Campus, in collaboration with Sevilla FC, announces the launch of the Master’s Degree in Sports Management and Innovation, an internationally recognized program designed to train the professionals who will lead technological transformation in the sports industry. Its first edition will begin on March 17, 2026. At a time when innovation and technology are crucial for optimizing the management of sports organizations, enhancing performance, and strengthening fan engagement, this master’s program provides comprehensive training based on advanced data analytics, artificial intelligence, automation, and immersive technologies such as augmented and virtual reality. The goal is to equip students with the skills needed to tackle the challenges of an increasingly competitive, digitalized, and global sector.
Who this programme is for Master’s Degree in Sports Management and Innovation
This program is aimed at sports professionals, managers, analysts, coaches, entrepreneurs, technology specialists, and anyone seeking to lead digital transformation processes or specialize in the application of new technologies within sports organizations. The curriculum allows participants to deepen their knowledge in key areas such as data analysis, applied artificial intelligence, innovation management, and the design of fan-centric strategies, strengthening their professional profile in a labor market that demands high-level specialists.
Graduates of the program will be prepared to take on impactful roles within the sports ecosystem, including leading digital transformation projects, performing advanced sports data analysis for decision-making, consulting on innovation, defining and implementing technological strategies in clubs and sports organizations, designing digital experiences for fans, and creating technology-driven solutions focused on performance, management, and business development. The program also prepares students for applied research and specialized consulting roles in technology- and data-driven business models.
Academic program
The academic plan integrates a structured learning path designed to understand and apply the technologies redefining the industry. The curriculum includes: Context, Structure and Legal Framework; Enabling Technologies in the Sports Industry; Structuring the Transformation: Methodologies; Data-Driven Strategy; Analyzing and Understanding Data; Transforming the Organization; Transforming the Fan Relationship; Transforming the Ecosystem; Transforming Sports Performance; and a Final Master’s Project, allowing students to apply their learning to a real-world project.
The academic direction is led by David R. Sáez, CEO of Sports Data Campus; José María Cruz, Head of R&D&I Football at Sevilla FC and Juan Esteban Gómez Llamas, Head of Digitalization and Continuous Improvement in the R&D+i football area of Sevilla FC.
Faculty of elite professionals
The faculty consists of some of the most influential and experienced professionals in the sports and technology sectors. This includes sports directors of professional clubs, data scientists, innovation managers, senior executives, international consultants, and specialists in areas such as performance analysis, digitalization, fan management, operational management, and strategy. This multidisciplinary team ensures students receive up-to-date, rigorous training aligned with the real needs of the industry, featuring recognized figures from Sevilla FC, Real Valladolid, Real Sociedad, Sportian, Hudl, Stats Perform, BePro, You First Sports, Atlético Mineiro, Sporting Clube de Portugal, Real Sociedad, Athletic Club, Cádiz CF, and numerous global references.
Strong connection with the global sports industry
One of the master’s program’s differentiating pillars is its close connection with the industry through Sports Data Campus’s Professional Extension Department, which provides immediate access to real job opportunities. The campus has over 150 collaborations with sports organizations, more than 85 entities involved in professional projects, active presence in over 20 countries across three continents, more than 250 executed projects, and over 350 students currently working in the sector thanks to this network. From day one, students can engage with real projects alongside elite teams, access job offers, and build professional relationships within a unique sports ecosystem.
UCAM certification and additional credentials
In addition to the official university certification awarded by UCAM, one of Europe’s most prestigious higher education institutions in the sports field, the program includes four additional professional certifications that complement the academic training and expand students’ competencies:
- CATAPULT Performance Certification
- Soft Skills Certification
- Foundations of the Game Certification
- LongoMatch Video Analysis Certification
UCAM, recognized for its teaching excellence and international leadership, supports the academic quality of the master’s program, contributing over two decades of training experience and a strong reputation in international rankings for quality, employability, and low dropout rates.
The Value of being part of the Sports Data Campus community
Becoming a student at Sports Data Campus means accessing a unique educational experience with exclusive content delivered by leading professionals from top clubs and sports organizations. Students benefit from personalized 24/7 support, priority access to events such as the Sports Data Forum, participation in workshops and special activities, integration into the largest community of sports-applied Big Data, and the opportunity to collaborate on real projects from the very start of the program.
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