A pioneering programme designed to train the professionals who will lead the new era of analysis in football.

Elite football is moving towards a management model increasingly based on strategic decisions, artificial intelligence and data analysis. As an active part of this evolution, Sports Data Campus, in collaboration with Sevilla FC, presents the new Master’s Degree in Scouting Applied to Football, certified by the prestigious sports university UCAM. This programme is designed to train professionals capable of adapting to the dynamic environment of sport and excelling in a constantly changing market that demands highly specialised talent.

In a context where Data-Driven Sports Management has become indispensable for optimising resources, evaluating performance and accurately detecting talent, this master’s degree offers comprehensive training that integrates Big Data, Business Intelligence, Machine Learning, video analysis and advanced scouting methodologies.

Academic Programme: New Master’s Degree in Scouting Applied to Football

This cutting-edge academic programme is structured into 11 modules covering from the fundamentals of scouting and supervision by the sporting director, to the management of data providers and open data, offensive and defensive metrics, business intelligence tools, video analysis with Nacsport and Metrica, individual reporting, scouting in youth categories, talent detection with R and Python, application of machine learning to performance, and completion of the Master’s Final Project, ensuring comprehensive training that combines theory, practice, and technology applied to professional football.

Training and connection with the professional sector

The new Master’s Degree in Scouting Applied to Football offers comprehensive training for the new generation of scouts and analysts. It is a trend-setting academic programme in the sector, structured to respond to the real needs of clubs. 

The academic management is led by leading figures such as David R. Sáez, CEO at Sports Data Campus (ENIIT / Big Data International Campus), José María Cruz, Head of R&D+i Football at Sevilla FC and Pablo Sanzol, Sports Technical Secretary at Deportivo Alavés.

Supported by an internationally renowned teaching staff that includes professionals such as Ramón Rodríguez Verdejo “Monchi”, Sports Director and President of CD San Fernando 1940; Víctor Orta, Sports Director, Real Valladolid C.F; José Rodríguez, Set Pieces Coah at Real Sociedad; Miguel Almeida Ferreira, First Team Analyst at Sporting Club de Portugal; Jesús Olivera, Data Manager at Sevilla F.C, Mikel Gandarias, Member of the Sports Management at RCD Mallorca; Anselmo Ruíz de Alarcón, United States National Team; Miguel Ángel Muñoz Llompart, Data Analyst at Villarreal C.F.; Víctor Mañas, Aston Villa Analyst; Roberto López del Campo, Head of Research at Mediacoach LaLiga; hechu Fernández, KAM Spain, Stats Perform; Javier Fernández, Data Scientist at Sportian and many others, who will bring their expertise in analysis, performance, technology and sports management to the students on the programme.

In addition, the programme guarantees a direct connection to the job market through the Sports Data Campus Professional Extension Department, which has more than 150 partnerships with sports organisations around the world and facilitates student participation in real projects in more than 20 countries, thus strengthening their employability and immersion in professional environments.

Master’s Degree in Scouting Applied to Football

Career opportunities

Graduates of the Master’s Degree in Scouting Applied to Football will be prepared to take on multiple high-demand roles in the sector, from professional scout, scouting analyst and scouting director to youth scout, international competition scout, technological scouting specialist, freelance scout, technical observer, scouting and recruitment consultant or scout at representation agencies, all with a focus on data-driven strategic decision-making. 

A strategic alliance: ‘Because strength lies in collaboration

The partnership between Sports Data Campus and Sevilla FC consolidates a training project that puts students in direct contact with clubs, federations and companies in the football ecosystem. A constantly growing network of partners that reinforces employability and the continuous updating of content.
In addition, the master’s degree offers access to an international scholarship programme, facilitating access for students from all over the world.

UCAM certification and additional credentials

In addition to the official university certification awarded by UCAM, one of Europe’s most prestigious higher education institutions in the sports field, the program includes four additional professional certifications that complement the academic training and expand students’ competencies:

  • CATAPULT Performance Certification
  • Soft Skills Certification
  • Foundations of the Game Certification
  • LongoMatch Video Analysis Certification

UCAM, recognized for its teaching excellence and international leadership, supports the academic quality of the master’s program, contributing over two decades of training experience and a strong reputation in international rankings for quality, employability, and low dropout rates.

A master’s degree for those who want to work in professional environments

The new Master’s Degree in Scouting Applied to Football is positioned as one of the most comprehensive programmes on the international market, ideal for those seeking to specialise in analysis, sports management and talent detection with modern, data-driven approaches.

A direct gateway to the professional football industry, guided by experts who are leading the way in elite clubs and world-renowned technological projects.


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