The world of sport is constantly evolving, and technology and data have become essential allies in driving performance and strategic decision-making. In this context, the recent collaboration agreement between Sports Data Campus and Madrid Bravos marks a significant step forward in the journey of American football in Spain, combining passion for sport with innovation and cutting-edge analytics.
Sports Data Campus, a leading institution in the training of professionals in the field of sports analytics, has played a fundamental role in the evolution of this discipline. With its unwavering commitment to academic excellence and its focus on the practical application of data in sport, it has laid the foundations for a fruitful collaboration that promises to drive American football forward in Europe.

Madrid Bravos: A New Era for American Football in Spain
Madrid Bravos emerges as the new Madrid franchise in the European League of Football, the most prestigious league in Europe in the field of professional American football. With its distinctive red and white colours and unmistakable identity, Bravos represents not only passion for the sport, but also a commitment to taking national American football to the next level.
Madrid Bravos’ decision to join the European League of Football is a bold and strategic move. In a country where traditional football dominates, this new franchise stands as the capital’s main commitment to American football. It joins a league that brings together teams from Europe’s leading cities, from Germany’s Berlin Thunder, Cologne Centurions and Frankfurt Galaxy, among others, to its great rival, the Barcelona Dragons.

The Agreement Between Sports Data Campus and Madrid Bravos
The collaboration agreement between Sports Data Campus and Madrid Bravos not only represents a strategic alliance, but also a powerful synergy between the academic and sporting worlds. This agreement offers a series of key benefits for both parties:
Exchange of knowledge and experience: Madrid Bravos will have access to internship students from Sports Data Campus master’s programs, allowing the application of knowledge in the real world and informed decision-making based on data.
Applied Master’s Final Projects: Madrid Bravos will be able to propose Master’s Final Projects, defined in collaboration with Sports Data Campus, enabling applied research that directly benefits the club.
MasterClasses and Collaborative Training: Professionals from Madrid Bravos will have the opportunity to deliver MasterClass sessions to show Sports Data Campus students how the club operates and how data analysis is used within its ecosystem.
Collaborative Course Design: Both parties will have the possibility of designing collaborative training courses in the future, ensuring that education and development are aligned with the club’s needs and the latest trends in sports analytics.

“First of all, this gives us access to a very important network of contacts, and top-level football teams are already collaborating with this organization. In addition, it positions us as pioneers, because we would be the first American football franchise in Spain to join this project. Secondly, positioning. No one in the ELF is making a strong commitment to data.
We have Guillermo Mora helping us with all of this, and we hope his work will have a positive impact on the game and, of course, on generating content, positioning the brand and increasing engagement,” Madrid Bravos stated.

As David Sáez, CEO of Sports Data Campus, explains: “We have always said that one of our main objectives is to offer the widest possible range of opportunities for our students to develop their projects in the sports they are passionate about. That is why today is such a special day for us.
Having the honour of adding Madrid Bravos to our ecosystem of collaborators allows us to enter fully, hand in hand with one of the leading teams competing in the European League of Football, the top continental competition from 2024 onwards, into the world of Football.
All members of the Sports Data Campus family who love American football are in luck because, through this agreement, they will be able to develop their analytical skills at a professional level in one of its leading organizations.”
This collaboration agreement lays the foundations for the application of sports analytics at Madrid Bravos in the areas deemed appropriate, improving the club’s ability to make well-grounded strategic decisions.
For Sports Data Campus, this agreement represents an important opportunity to broaden its experience in the sports sector. By including American football in its catalogue of analysed sports, the educational institution focused on advanced analytics continues its mission of providing the best analysis and decision-making support in the world of sport.

Statement in Spanish: https://sportsdatacampus.com/acuerdo-entre-sports-data-campus-y-madrid-bravos/