Deportivo Cali and Sports Data Campus have established a collaboration agreement to bring knowledge, innovation and sports analysis tools into the club, strengthening its sporting project and supporting the professionalisation of its working processes. The partnership will enable initiatives that introduce new methods, technologies and expertise in advanced analytics, artificial intelligence and sports data analysis.
Through this collaboration, both institutions will work together to identify and develop initiatives that improve analysis and decision-making processes, while supporting the education and continuing professional development of those involved in the club’s sporting project.
Deportivo Cali and Sports Data Campus: Education and Innovation in Sport
One of the pillars of the agreement is the development of educational and knowledge-sharing activities to bring Deportivo Cali closer to the latest trends and technological innovations in the sports industry.
Sports Data Campus will contribute its expertise in advanced analytics, data science and artificial intelligence, providing specialist education and learning opportunities for the club’s professionals.
The agreement also includes tailored consultancy projects in key areas such as performance analysis, scouting, physical preparation and tactical analysis. The partnership aims to bridge the gap between academic knowledge and the demands of professional football, offering solutions with a direct impact on the club’s day-to-day work.
Professional Outreach and Talent Development
The agreement also creates new opportunities through Professional Outreach, connecting Deportivo Cali with talent trained at Sports Data Campus.
The club will be able to identify professional profiles and specific needs that could be addressed by students and professionals associated with Sports Data Campus, including opportunities for internships, academic projects and dedicated development projects.
Through this approach, the partnership seeks to create an environment that supports knowledge exchange and the development of new professionals specialising in the fields that are transforming sport.
“This agreement represents an important step for Deportivo Cali as we continue to strengthen our sporting project, incorporating knowledge, innovation and tools that enable us to make better decisions and build a sustainable working model for the long term.”
— Juan Pablo Cobo, Sporting Director of Deportivo Cali.
“We are truly proud to begin this new collaboration with a historic institution such as Deportivo Cali, which sees innovation, education and data analysis as strategic elements in strengthening its sporting project.
This agreement will allow us to bring specialist knowledge into the club’s day-to-day work, develop initiatives involving advanced analytics and artificial intelligence, and create new opportunities for our students and professionals.
We are bringing together experience, technology and talent with a shared goal: to help Deportivo Cali make better decisions and continue building a strong, innovative and sustainable sporting model.”
— David R. Sáez, CEO of Sports Data Campus.
About Deportivo Cali
Founded on 23 November 1912 by brothers Fidel and Nazario Lalinde, Deportivo Cali is one of Colombian football’s historic institutions and a founding club of the national championship. During its amateur years, it established itself as one of the leading sporting institutions in Valle del Cauca. It later became one of the ten founding teams of Colombia’s professional championship, taking part in its inaugural edition.
Throughout its history, Deportivo Cali has won ten league titles, one Copa Colombia and one Colombian Superliga. The club has also reached the Copa Libertadores final twice, in 1978 and 1999. Its growth is also reflected in its women’s football programme. Since making its debut in 2019, Deportivo Cali’s women’s team has won three league titles, in 2021, 2024 and 2025, and reached the Copa Libertadores Femenina final in 2025.
The club’s infrastructure is another distinctive asset. Deportivo Cali’s Monumental de Palmaseca stadium opened in 2010 and has an approximate capacity of 41,500 spectators. The stadium and sports complex have hosted matches in national and international competitions and are part of the club’s identity and institutional vision.
With more than a century of history, Deportivo Cali enters this new stage with the aim of continuing to strengthen its structures and processes, introducing knowledge, innovation and new tools that support the sustainable development of its sporting project.
About Sports Data Campus
Sports Data Campus specialises in education in advanced analytics, data science, artificial intelligence and technology applied to sport, preparing the professionals who are leading the transformation of the sports industry.
Through its educational programmes and partnerships with organisations and companies in the sector, Sports Data Campus seeks to connect academic knowledge with the real needs of professional sport, providing students with tools and expertise that can be applied across different areas of the industry.
The collaboration with Deportivo Cali marks another step towards this goal, creating opportunities for knowledge exchange and joint development between a historic Colombian football institution and an organisation specialising in training the next generation of sports professionals.
A Partnership with a Long-Term Vision
This agreement marks the starting point of a collaboration with a long-term vision. Deportivo Cali and Sports Data Campus will continue exploring new ways to share knowledge, develop talent and use the potential of data and technology to build the future of sport together.
Statement in Spanish: https://sportsdatacampus.com/deportivo-cali-se-une-a-sports-data-campus/