Over the last decade, football has undergone a radical transformation, moving from subjective observation to a highly specialised professional discipline. Today, the role of the comprehensive performance analyst is not a luxury, but a strategic necessity that provides measurable competitive advantages to elite teams. To meet this demand, Sports Data Campus, in collaboration with UCAM, presents the Master’s Degree in Football Analysis: Tactical, Video and Data Analysis.
A 100% online programme designed to train professionals capable of transforming data and video into actionable knowledge for coaching staff using advanced Business Intelligence, Python, SQL and tactical analysis software tools.
The Master’s degree is aimed at coaches, tactical analysts, scouts, physical trainers, sports journalists and any professional interested in deepening their knowledge of football performance analysis. The programme prepares students to meet the demands of modern, highly competitive football, in which technology and data analysis are key to optimising tactical and strategic decision-making, enhancing individual and collective performance in elite clubs, academies and national teams.
Why choose this Master´s Degree in Video Analysis and Data in Football
The current market tends to offer fragmented training programmes: they either focus solely on video or solely on data. This master’s degree was created to fill that gap, training comprehensive analysts who are proficient in both areas.
‘Learning by Doing’ methodology
The training is based on a real-world practical approach. Students work with:
• Real video footage of professional competitions.
• Databases from leading providers in the sector.
• Software used in elite clubs to generate opponent reports, dashboards and post-match analysis.
A unique collaborative ecosystem
By joining, you become part of the largest Spanish-speaking sports Big Data community, with agreements in place with more than 100 clubs and 120 leading companies.
A program designed for the elite of today’s and tomorrow’s football
The curriculum is divided into 11 modules covering the entire spectrum of modern analysis.
Modular Structure and Key Content:
1. Fundamentals and Tactics: From the analyst’s ecosystem to offensive and defensive tactical principles.
2. Pro Tools: Mastery of editing, tagging and tactical animation software.
3. Applied Analysis: Specific modules on self-analysis, opponent analysis, individual scouting and set pieces, a factor that defines 30-40% of goals today.
4. Data Science: Advanced training in Excel, Python, and SQL applied to football.
5. Visualisation and Communication: Creation of interactive dashboards in Looker Studio, PowerBI, and effective communication techniques to make an impact at half-time.
Cutting-Edge Tools
You will not only learn how to observe the game; you will learn how to program in Python to clean datasets and use SQL to manage professional sports databases.
Exclusive Benefits and Double Degree
By enrolling in this master’s degree certified by UCAM (recognised among the best in Europe for teaching quality), you will have access to unique benefits:
• Free Pre-Master’s Degree (valued at €3,000): Includes three certified diplomas in Fundamentals of Analysis, R and Python to give you a technical advantage.
• BeMagistral Bonus: Free access to an online master’s degree in football to delve deeper into technical and tactical aspects.
• Additional Certifications: In addition to the official certification, you will obtain a series of additional certifications that will complement and enhance your professional training. These include Catapult Performance Certification, Soft Skills Certification, Sports Coach Norte Fundamentals Certification, LongoMatch Video Analysis Certification, STASTSports Physical Performance Certification, and GesKlub Unified Management for Sports Clubs Certification.
Career opportunities: your future un the technical staff
Graduates will be trained to fill critical roles in the industry:
• Tactical Analyst in first division teams or youth academies.
• Scout/Scouting Analyst for sports management.
• ABP (Set Piece Actions) Specialist.
• Sports Data Analyst and freelance consultant.
• Analyst for specialised media outlets.
Academic Management and Elite Teaching Staff
The Academic Management and Teaching team is made up of professionals with extensive experience in data analysis and technical management in professional football. The academic structure is led by David R. Sáez, CEO of the institution, together with Fredi Martín, Football Coach, who, in addition to being part of the management team, also works as a teacher and professional coach.
The programme has a team of teachers who stand out for their direct links with top-level clubs and federations on the international scene. Academic management is supported by figures such as Lucas Bracamonte, Director of Professional Development, and Gastón Darío González, Operations and Projects Manager.
In the field of analysis in international clubs, the faculty includes professionals from Chicago Fire FC, such as Marta Rams (First Team Analyst) and Jordi Rams (Head of the Analysis Department). They are joined by experts with extensive experience in Asian football, such as Jacinto Ceudo, with experience in the Chinese Super League.
Likewise, in the national and technological environment, the team includes Kiko Meléndez (Spanish Women’s National Team), Agustín Peraita (Analyst and Coach), Francesc García (Analyst at Sportian Performance).
Exclusive Masterclasses
This line-up will be joined by numerous additional professionals who will give exclusive masterclasses throughout the master’s programme, ensuring that the training is connected to the reality of professional football.
Are you ready to turn analysis into a competitive advantage?
More information: Master’s Degree in Football Analysis: Tactical, Video and Data Analysis.
