AutomaticTV Partnership | Sports Data Campus

Sports Data Campus and AutomaticTV, Grup Mediapro’s intelligent solution for automated production and tactical analysis, have signed a strategic partnership to advance the digitalisation of sport and improve football performance. The agreement strengthens our educational model by integrating advanced technology into real learning environments, while AutomaticTV extends its solutions to the education of future sports analysts, connecting innovation and knowledge at the heart of professional sport.

Through this partnership, Sports Data Campus students will gain access to AutomaticTV’s advanced technological environment, which combines AI-powered smart cameras with sophisticated workflows for tactical analysis and real-time sports production. The collaboration will bring cutting-edge technology into practical learning and analysis, broadening access to essential tools for talent development and supporting more efficient and accessible digitalisation across the industry.

AutomaticTV: Grup Mediapro’s smart-camera solution for automated sports production and advanced tactical analysis

Artificial intelligence serving professional sport. AutomaticTV, a Grup Mediapro brand, has transformed automated sports production. As a pioneer in bringing artificial intelligence from the laboratory to the pitch, it has broadened access to high-quality tactical footage previously reserved for organisations with large budgets.

AutomaticTV smart cameras for automated sports recording and tactical analysis

An essential tool for tactical analysts

At the time of the announcement, AutomaticTV had been the official tactical camera provider at all LaLiga stadiums in the first and second divisions for eight seasons. Its system allows analysts to connect their laptops and begin working in real time from the first minute of a match, using their preferred software, without the need for camera operators or additional technical teams.

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Technology that continues to evolve

Already in its third generation when the agreement was announced, AutomaticTV had evolved rapidly into a distinctive solution in the market. Its key innovations include:

Intelligent real-time production. The system automatically detects and records the most relevant moments of a match, generating clips instantly. Users can review key actions from any device, wherever they are.

Dedicated solutions for sports complexes and training centres. Virtual cameras can cover every area of a training facility, recording multiple drills, groups or matches simultaneously without additional operators.

AutomaticTV interface displaying a football match and automatically tagged events

Flexible hybrid production. Automatic cameras can be combined with manually operated PTZ or ENG cameras within a single workflow, including remote production.

Beyond recording: intelligence applied to the game

AutomaticTV does more than record: it also interprets the action. Its system automatically identifies key moments and generates video clips in real time. With MyAutomaticTV, its cloud platform, users can also schedule events, manage content and access their productions from anywhere.

AutomaticTV football footage with labels for kick-off, penalty, throw-in and goal

AutomaticTV is more than a camera. It is an intelligent platform that transforms how sport is analysed, produced and experienced.

“This partnership between AutomaticTV and Sports Data Campus aims to advance a new era in the digitalisation of sport and the automated analysis of football performance. At AutomaticTV, we draw on Grup Mediapro’s knowledge and more than 30 years of experience in sports production, using AI-powered cameras capable of detecting key events live. We currently work with leading leagues, organisations and clubs around the world, providing high-quality streaming and tactical camera solutions. Through ATV, we want to contribute to a new era of digital sport that makes everyday work easier for the next generation of coaches and analysts,” said Rubén Pérez, Sales Director at AutomaticTV.

David Sáez, CEO of Sports Data Campus, commented: “It is a pleasure for Sports Data Campus to welcome AutomaticTV, a Grup Mediapro company, to our network of partners. Our students will now be able to discover its data capture and automated broadcasting solutions first-hand through its smart cameras, and participate in projects that use and extract value from the data generated. We are confident that this partnership will allow us to create new professional opportunities for our students. I would like to thank Rubén Pérez for his willingness to make this agreement possible.”