Fitizens and Sports Data Campus are joining forces to promote the latest advances and trends in artificial intelligence applied to fitness. Our students will also have access to up-to-date, cutting-edge education provided by Fitizens to help them expand their knowledge.
We are pleased to announce a collaboration between Sports Data Campus and Fitizens, a company providing solutions for fitness centres seeking to improve their athletes’ progress and increase adherence to training programmes. This partnership will enable students across our master’s programmes to explore the latest advances and trends in artificial intelligence applied to fitness, particularly disciplines involving metabolic conditioning and strength training, such as CrossFit, functional training and circuit training.
The Agreement with Fitizens
The agreement will also benefit Fitizens by providing access to a community of coaches who are strongly committed to the role of technology in fitness and sport. Participation in this community will give the company valuable feedback to further improve its physical activity measurement technology and offer clients a more personalised and effective training experience.
As described in the April 2023 announcement, Fitizens’ physical activity measurement technology uses artificial intelligence to measure strength training automatically. It can count repetitions, calculate movement velocity and workout cadence, estimate exertion and measure heart rate in real time. Athletes and their coaches retain control of their training data.

This information opens up new possibilities for highly personalised training, helping coaches and athletes improve their workouts and accelerate progress. It also supports new ways of training together through workout gamification. These applications would provide immediate feedback on athletes’ progress, enabling coaches to improve training design and focus on specific areas for improvement.
Drawing on its role in the sports sector, Sports Data Campus will also seek to raise awareness among fitness entrepreneurs of the importance of embracing digital transformation to improve how we participate in sport and encourage healthy lifestyle habits.

Programme Information and Enrolment
- Máster en Big Data Deportivo
- Máster em Big Data Aplicado ao Futebol
- Máster en Big Data aplicado a la Preparación Física en Fútbol
- Máster en Inteligencia Artificial aplicada al Deporte

Statement in Spanish: https://sportsdatacampus.com/convenio-de-colaboracion-entre-sports-data-campus-y-fitizens/