Sports Data Campus, a leading institution in sports data analytics education, and M3 Padel Academy, an internationally recognised academy for padel player development, have signed a collaboration agreement to integrate data analysis, artificial intelligence and advanced technological tools into training, evaluation and decision-making in professional padel.
Sports Data Campus and M3 Padel Academy partnership
This partnership marks the beginning of a shared journey towards excellence, bringing together education, innovation and technology to shape the future of padel. Sports Data Campus and M3 Padel Academy are combining their strengths to make a tangible contribution to professional development and transform the sport through an analytical, intelligent approach.

Key areas of the agreement
- Opportunities for students: M3 Padel Academy will offer Sports Data Campus students the opportunity to undertake placements, applying their knowledge in a real sporting environment. This experience will enrich their academic education and support projects focused on high-performance padel.
- Joint research projects: Both institutions will promote joint initiatives focused on data analysis applied to padel, developing tools to improve performance and decision-making on and off the court.
- Specialist training: M3 Padel Academy will be able to deliver training sessions for Sports Data Campus students, sharing methodologies, strategies and best practices from professional padel to encourage knowledge exchange and continuous improvement.
- Exploring future opportunities: The partnership opens the door to further collaboration, including participation in sporting events, the development of innovative technological solutions and expanded joint work to strengthen the padel ecosystem and educate new professionals.

David Morales, CEO of M3 Padel Academy, and Nacho Martínez, Head of M3Lab, commented on the agreement:
“For us at M3 Padel Academy, this agreement with Sports Data Campus represents a fundamental step in our commitment to innovation and the development of knowledge in sport.
Through this collaboration, we will be able to strengthen the work of our M3 LAB department, a space where we combine analysis, technology and on-court experience to understand the game from new perspectives. Sports Data Campus’s expertise in advanced education in artificial intelligence, big data and scouting will enable us to undertake pioneering projects in performance analysis, talent identification and tactical improvement, applied directly to padel.
We are also excited to offer real placement and scholarship opportunities to its students, involving them in high-level sporting projects. We are convinced that this agreement is only the beginning of a collaboration that will bring value both to our players and to the wider sporting ecosystem.”
Lucas Bracamonte, Director of the Professional Extension Department, added:
“Sports Data Campus is truly proud to collaborate with M3 Padel Academy, an institution that has established itself as an international benchmark in padel player development by combining experience, its own methodology and an innovative vision. I would particularly like to thank the M3 team for placing its trust in us as we work together to advance the future of padel from an analytical perspective.
This partnership perfectly represents what we stand for: sporting innovation emerges when passion for sport, technical knowledge and intelligently applied technology come together. We are convinced that our students will have a unique opportunity to contribute to the development of M3 LAB while applying their knowledge to real projects with a significant impact.
Together, Sports Data Campus and M3 Padel Academy are writing a new chapter in the evolution of professional padel.”
Discover the Sports Data Campus Professional Extension Department

About M3 Padel Academy
M3 Padel Academy is an internationally recognised academy dedicated to the all-round development of padel players. Its approach combines professional experience, applied technology and its own methodology, built on five pillars: technique, tactics, physical preparation, mental training and values.
Headquartered in Madrid, with a presence in several countries through training programmes, technical consultancy and strategic partnerships, M3 works with players at every level, from young developing athletes to some of the leading names on the professional circuit.
Through its M3 LAB department, the academy promotes projects that bring together innovation, data analysis and knowledge applied to real match situations, developing tools to better understand sporting performance and make smarter decisions both on court and in training.
Drawing on its experience coaching elite athletes and educating coaches, M3 has built a distinctive identity that seeks to transform how padel is trained, played competitively and analysed.
Discover our master’s programmes
- Máster en Big Data Deportivo
- Máster en Big Data aplicado al Scouting en Fútbol
- Máster em Big Data Aplicado ao Futebol
- MSC Analytics in Football
- Máster en Big Data aplicado a la Preparación Física en Fútbol
- Máster en Inteligencia Artificial aplicada al Deporte
- Máster en Python Avanzado aplicado al Deporte

Statement in Spanish: https://sportsdatacampus.com/alianza-sports-data-campus-y-m3-padel-academy/