Sports Data Campus, a leading academic institution specialising in training in Big Data and advanced analytics applied to football, and Synergy, a platform focused on the holistic development of athletes through cognitive processes, have formalised a strategic partnership agreement.
This agreement aims to combine the potential of data analytics with brain science to transform the training, scouting and development of young athletes. The development and technological support for this innovative digital infrastructure is being handled by By Novatech LLC (www.novatechcode.com), a partner firm responsible for bringing the platform’s technical ecosystem to fruition.
A partnership to train the mind and the data
The partnership between the two organisations addresses a latent need in modern sport: moving beyond strictly physical or conditioning abilities to focus on decision-making processes and the player’s cognitive development.
Through this cooperation framework, students and professionals from Sports Data Campus will be actively involved in research projects, the validation of cognitive metrics and performance analysis directly linked to the Synergy ecosystem. This will help establish a new standard for analysts capable of interpreting not only what happens in the athlete’s legs, but also the brain and tactical patterns that precede each action.
Voices from the project
Synergy’s management and technology leadership highlight the impact of connecting their digital environment with the fastest-growing analytics community in the sector:
‘Talent cannot be seen with the naked eye. It is measured, trained and enhanced through data. That is why Synergy and Sports Data Campus have joined forces: because the future of sport lies not only in the physical — it lies in the athlete’s mind and in the intelligence behind every decision. This partnership is the answer to what youth sport has needed for years.”
— Pruden Martín, CEO of Synergy | Facundo Bonanno, CTO of Synergy
“Sports Data Campus is truly proud to join forces with Synergy, an initiative that dares to explore one of the most exciting frontiers of modern sport: understanding the cognitive processes behind every decision made on the pitch. I would like to extend a special thank you to Pruden Martín, Facundo Bonanno and the entire Synergy team for their vision, their innovative spirit and for sharing our conviction that the future of sport is built by integrating knowledge, technology and human development. This partnership represents exactly the kind of projects we seek to promote at Sports Data Campus: those that challenge traditional boundaries and create new opportunities to understand, develop and enhance talent. We are convinced that together we will help create a new generation of professionals capable of interpreting not only what happens in the game, but also the processes that make it possible.”
— Lucas Bracamonte, Academic and Professional Development Director at Sports Data Campus
What is synergy?
Synergy is the first sports platform based on applied neuroscience that connects athletes, coaches, clubs and families within a single digital ecosystem. Far from being a conventional app, the tool positions itself as the definitive bridge between the digital generation and the sport of the future.
Through an infrastructure reinforced by Novatech’s engineering, Synergy combines advanced gamification mechanics, tactical learning systems and a completely secure communication environment. Its main purpose is to radically transform the way young people experience, understand and develop within their sporting disciplines, monitoring cognitive growth and overall wellbeing alongside their educational and family structures.
Through this collaboration, Sports Data Campus is expanding its research portfolio into the frontiers of sports neuroscience, whilst Synergy is consolidating its analytical validation, offering the sports industry a scientific response to the development of future talent.
Original version https://sportsdatacampus.com/sports-data-campus-y-synergy-alianza/