Sports Data Campus, a leading institution specialising in academic training in data analytics applied to sport, and YouCoach, the internationally recognised digital platform for coaching staff, have formalised a strategic partnership agreement. This partnership has been established with the firm aim of building bridges between the high-level academic world and the cutting-edge technological solutions that shape the day-to-day operations of the football industry.
Through this synergy, both organisations aim to promote the professional development of future analysts, coaches and methodological specialists. Students will have the opportunity to integrate cutting-edge digital tools into their learning process, optimising their skills in critical areas such as training planning, advanced tactical analysis and decision-making based on real competitive contexts.
Integration of technology into postgraduate programmes
This collaboration will be rolled out immediately within the Master’s Degree in Football Analysis: Tactical, Video and Data Analysis. Students enrolled on this programme will benefit from direct practical immersion thanks to the following agreements:
Access to the Youcoach platform: Each student full access to the YouCoach platform to experiment with its tools in simulation environments and academic projects.
Expert supplementary training: The YouCoach team will deliver two exclusive masterclasses aimed at sharing their expertise in methodological design and the use of applied digital tools.
Following this initial phase, both institutions plan to gradually extend these benefits to other training programmes within the Sports Data Campus academic offering.
Democratising the tools of the elite
YouCoach is a SaaS platform dedicated exclusively to football coaches, which currently supports over 100,000 registered coaches worldwide. Operating via its websites youcoach.it, youcoach.com and youcoach.es, the platform brings together in a single space a comprehensive library of exercises, advanced tools for planning training sessions, tactical resources, video analysis systems and an AI-powered virtual assistant developed specifically for competitive football. Its main mission is to make high-quality methodology universally accessible, enabling any coach — from grassroots football to the professional sphere — to work to the same standards as the world’s elite clubs.
For its part, the leadership of the technology firm highlights the alignment between the platform’s vision and the profile of the campus’s students:
‘Joining forces with Sports Data Campus is a natural step for us. Their master’s programme is shaping the next generation of professionals working at the intersection of football, data and methodology, and that is exactly the audience YouCoach was built for. We are proud to give their students hands-on access to the platform and to share what we have learnt over the years building tools that real coaches use every day’.
— Marco Rocca, CEO and Co-founder of YouCoach
The academic management team at Sports Data Campus recognises the direct impact of this partnership on students’ employability:
‘This agreement with YouCoach represents a decisive step in our strategy to bridge academic training with the tools that professionals in the sector actually use. At Sports Data Campus, our commitment is to ensure that our students of the Master in Comprehensive Analyst graduate ready to add value from day one. YouCoach is a platform already employed by thousands of clubs and coaches internationally, and one that our students will now be able to master during their training. This is not merely a licensing agreement: it is a gateway to the professional world of planning, tactical analysis and sports management’.
— Fredi Martín, Academic Director of the Master’s Degree in Football Analysis: Tactical, Video and Data Analysis.
With this agreement, Sports Data Campus reinforces its commitment to offering training programmes closely linked to the realities of the job market and the current demands of football clubs. Whilst students gain distinctive practical experience, YouCoach establishes a direct channel of communication with the talent of the future, promoting the continuous exchange of knowledge and the constant evolution of its technological solutions.
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